KT&G will maintain and develop social contribution activities systematically.
KT&G is carrying out differentiated social contribution activities. Representative activities include the Young Entrepreneurship Support Project, the Sangsang Fund, and the Sangsang Madang. Through these efforts, we will fulfill our responsibilities as a corporate citizen.
We are also implementing social responsibilities related to our business, such as establishing an advanced smoking culture that cares about each other. We are also organically cooperating with outside professional organizations to ensure effectiveness and sustainability.
Young Entrepreneurship Support Project - Sangsang Startup Camp
KT&G operates a program to find and develop differentiated entrepreneurs from 2017 in order to cheer up and open opportunities for the precious dreams of the future talent. The 'KT&G Sangsang Start-up Camp', which was launched in October 2017, is a program for finding and developing entrepreneurs, which selects pre-founders who dream of social innovation start-up and provides them with 14-week professional curriculum. The selected teams are also provided with commercialization assistance, overseas exploration opportunities, and office space. In addition, KT&G is establishing a dedicated platform to provide a stable foundation for young entrepreneurship support projects.
Applying 'Matching Grant' system to encourage employees to participate in donations. The Sangsang Fund, launched in March 2011, not only supports the domestic and foreign underprivileged, but also helps solve urgent social problems. It also emphasizes voluntary and transparent operation through the 'Sangsang Fund Operation Committee' composed of only ordinary employees.
- Sangsang Fund Decision by Fund Operation Committee
- Donation Petition
- Donation Market
- Other Agendas
- KTVoluntary Donation from the salary (10~500 thousand Won)
- (KT&G Employees voluntarily select 1 ~ 50 Accounts / 1 account 10 thousand won + less than 10 thousand won)
- Proceeding 1:1 Matching Grant
- depending on the size of the fund
Donation petition system
Initiated in 2013, the donation petition is an employee-led donation system in which employees discover and propose their own stories and support them through due diligence by the Social Contribution Department based on the support of more than 200 employees. By 2018, about 49 million won was donated to 49 stories.
The Donation Market, introduced in 2015, is a participatory donation system in which executives and employees select donations from the stories recommended by Happy Bean Foundation and KT & G Welfare Foundation. Over the past four years, we have provided KRW 1.7 billion in a total of 321 stories, including the socially underprivileged and overseas relief efforts.
As a global corporate citizen, KT&G participates in resolving global issues by referring to UN SDG's 17 goals such as poverty / housing / environment. We are practicing the management philosophy of 'Corporate Partnership' all over the world through customized CSR considering the specific characteristics of each country, such as establishing facilities, creating an independent environment, and protecting the environment.
- Volunteer Corps on Global Missions
- KRW 8.84 billion *Including activities of the KT&G Welfare Foundation
- United States
- KRW 20 million
- KRW 990 million
- KRW 120 million
Others 20 million
- KRW 100 million
- KRW 200 million
- KRW 2.02 billion
- KRW 2.46 billion
- KRW 2.91 billion
Also, we are actively encouraging the participation of employees, such as awarding excellent service employees and providing opportunities for overseas service.
Social Responsibility Project - Improving the smoking environment
Advanced Smoking Culture Settlement Campaign
KT&G is striving to create a social culture of mutual respect in which smokers and non-smokers coexist with public interest programs related to its original business.
In particular, in order to resolve the social conflicts caused by the expansion of smoking cessation areas, we are making efforts to establish smoking rooms centering on multi-use facilities through consultation with local governments and public institutions.
- Improve smoking room environment
- Approximately 260 installations in large-scale public facilities such as airports
- Portable ashtray making / distributing
- Seoul City 'Clean Street Campaign', Environmental NGO support, Seoul Tollgate basic order keeping campaign etc.
- Smoking Etiquette Public Advertising
- Smoking room ('07 ~), Weekly magazine ('08), Smoking Etiquette Pictogram on the cigarette pack ('08 ~)
Smoking Prevention / Medical Research
KT&G supports 'Green Narae', a youth smoking prevention campaign. In cooperation with the Seoul Youth Mental Health Center, we run various educational programs and distribute related educational materials throughout the country.
At the same time, to prevent the purchase of tobacco by adolescents, we are supporting the production of stickers with the contents of “Identification of ID Cards and ID Modification ARS (no 1382)" and attaching it to the nationwide retailers.
In addition, since 2007, we have been supporting public interest organizations to identify causes of various cancers and to develop new diagnostic methods and treatment methods in order to contribute to society through support for medical research.