Accelerating NGP Global Business

2025 NGP Business Vision & Strategy

The NGP (Next Generation Products) business is KT&G’s core business and future growth engine. Therefore, KT&G is fully committed to maintaining the global growth momentum in the NGP business and further improving our unique competitiveness as a scientific capability and innovative platform to create new opportunities. In order to actively respond to various consumer needs, we continue to invest in the development of new models and products, with a particular focus on diversifying our NGP platforms based on scientific capabilities and improving the competitiveness of our product portfolio. Going forward, in order to leap forward as a unique “Global Top-Tier Player” in the NGP market, we will preemptively respond to domestic and international regulations to minimize related risks and upgrade our product evaluation system to meet global standards.

NGP Growth Strategy