KT&G social contribution value system
Actively carrying out various social contribution activities such as young entrepreneurship support/ donations of employees to ‘Sangsang fund’/culture and art support/other social responsibility activities based on the core values of “co-existence, hope, and creativity" as well as corporate economic responsibilities such as supplying products and services, profit and employment creation.
KT & G is committed to fulfilling its social responsibilities as a corporate citizen and is committed to sustainable development.
Social contribution promotion scale
The seed of imagination grows up to KT&G.The total amount of social contribution related to social contribution from 2004 to 2019 is 1,029 billion won. In 2019, we carried out social contribution activities of 101 billion won and 3.4% of sales.
- (Unit: bil.Won)
- 2004year 44.0bil.Won
- 2005year 43.7bil.Won
- 2006year 62.3bil.Won
- 2007year 50.7bil.Won
- 2008year 53.0bil.Won
- 2009year 62.6bil.Won
- 2010year 59.5bil.Won
- 2011year 50.4bil.Won
- 2012year 55.2bil.Won
- 2013year 52.7bil.Won
- 2014year 58.4bil.Won
- 2015year 80.8bil.Won
- 2016year 72.8bil.Won
- 2017year 113.9bil.Won
- 2018year 66.9bil.Won
- 2019year 101.9bil.Won
- Total 1,029bil.Won
CSR Record of Prizes won
Mecenat Awards
Mecenat Awards
Grand Prize awarded by the President of Korea for Mecenat 2016
Contribution of KT&G Sangsang Madang to Culture & Arts development and improvement of art experience of the public was recognized.
Major awards
2007 ~ Present
| Year | M | Awards field | Subject |
|---|---|---|---|
| 2019 | 7 | Received 'Social enterprise promotion' the Minister's Award in 2019 | Ministry of Employment and Labor |
| 2018 | 12 | 2018 Awarded the Presidential Prize for ‘Contributing to Law and Order’ | Ministry of Justice |
| 2018 | 12 | 2018 Consumer Satisfaction Evaluation – Grand Prize for Complex cultural space | Korea Consumer Appraisal |
| 2017 | 12 | 2017 Consumer Satisfaction Evaluation – Grand Prize for Complex cultural space | Korea Consumer Appraisal |
| 2016 | 12 | Consumer Satisfaction Evaluation 2016 – Grand Prize for Performing Culture | Korea Consumer Appraisal, Korea Consumer Association |
| 2016 | 11 | Best Culture & Arts Support Organization Certified Year 2016 | Ministry of Culture, Sports and Tourism |
| 2015 | 11 | ’MESANA Grand Award’. Awarded by the President of Korea | Korea Mecenat Association |
| 2013 | Incorporated into DJSI-World (for four consecutive years) |
Korea Productivity Center, DJSI, etc. | |
| 2010-2013 | Incorporated into DJSI-PACIFIC and World (Dow Jones Sustainable Management Index) |
Korea Productivity Center, DJSI, etc. | |
| 2009 | 12 | Implemented 2009 Seoul culture and art visits through partnership between Sangsang Madang and the Seoul Foundation for Arts and Culture (2008.11~2009.12), received a plaque of appreciation | Seoul Foundation for Arts and Culture |
| 11 | Received the grand prize in the sector of culture and art in the 2009 Social Contribution Corporate Awards | The Korea Economic Daily | |
| 10 | Best company certification, DJSI Korea | Korea Productivity Center, DJSI, etc | |
| 9 | Received a plaque of appreciation for the donation of proceeds from Sangsang Madang Sangsang Festa | The Beautiful Foundation | |
| 2008 | 11 | Received a plaque of appreciation for the donation of funds for “fruits of love” | Community Chest of Korea |
| 6 | Received the grand prize in the sector of national welfare support in the 2008 CSR Korea Award | Korea Journalist Forum | |
| 6 | Received a plaque of appreciation for support for the 2008 Seoul Cup National Disabled Persons’ Shooting Competition | Seoul Disabled Persons’ Shooting Federation | |
| 2007 | 10 | Received a plaque of appreciation for contributions to the relief of human hardship and enhancement of welfare | Korean Red Cross |
CSR History
We will do our best to fulfill our social responsibilities as a corporate citizen. KT & G is pursuing continuous and creative social contribution activities to reward various stakeholders including the local community and customers.
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2003 Establishment of the KT&G Welfare Foundation
The KT&G Welfare Foundation was established in 2003 for the purpose of “realizing advanced welfare to share happiness for all.” The Foundation undertakes various social welfare programs that support welfare facilities and help children of low-income families and the elderly.
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2005 Development of the SangSang Madang Online Community
KT&G’s cultural contribution project SangSang Madang began in 2005 as an online community. The SangSang Madang, a complex cultural entertainment facility, has become a cultural trendsetter in performances, movies, design, visual arts, and education.
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2007 Launch of the KT&G Employee Volunteer Group
The KT&G Employee Volunteer Group was launched to help solve various issues in the local community. Over 4,200 employees participate in 171 volunteer groups, helping to clean up the environment, delivering lunchboxes to elderly citizens living alone, bathing the visually impaired, and engaging in various other volunteer activities. The SangSang Madang Hongdae was also opened.
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2008 Establishment of the KT&G Scholarship Foundation
The KT&G Scholarship Foundation was established in 2008 to provide stable educational opportunities for children from socially vulnerable groups. The foundation pursues professional and distinguishing scholarship programs by offering the ‘Total-care’ system to grant scholarships covering the periods of middle school, high school, and university and students in art, music, and sports courses
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2011 Launch of the SangSang Fund
KT&G’s voluntary donation fund SangSang Fund, launched in March 2011, has become the company’s representative social contribution program which includes a 1:1 matching grant between employees and the company. We also opened the SangSang Madang Nonsan, a cultural entertainment facility.
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2013 Adoption of the Donation Petition Program
The SangSang Fund donation petition program first adopted in 2013 has developed into a participatory social contribution model in which employees autonomously select the beneficiaries and decide on the donation amount. As of 2017, KRW 370 million has been donated to 44 beneficiaries. Notably, the number of beneficiaries doubled between 2015 and 2016.
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2014 Opening of the SangSang Madang Chuncheon
KT&G opened the SangSang Madang Chuncheon, a cultural entertainment facility for families, by remodeling the former Chuncheon Children’s Center. The establishment has contributed to building a win-win relationship between KT&G and the local community by expanding the SangSang Madang’s cultural influence nationwide and invigorating local tourism. In recognition of such achievements, KT&G was awarded the Mecenat Award in 2015.
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2016 Expansion of the Social Contribution Organization
For more professional social contribution activities, KT&G upgraded the level of responsible organization from department to office. Thus, the Social Contribution Department and the Cultural Contribution Department under the Social Contribution Office carry out CSR activities more systematically and the foundations’ projects are undertaken more substantially.
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2017 Establishment of the Youth Start-up Program
In an effort to help relieve youth unemployment, a major social problem in a time of low growth, and to build a new CSR paradigm of “achieving social innovation by solving social problems,” KT&G newly launched the “KT&G SangSang Start-up Camp,” a program to support social innovation youth start-ups.
