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KT&G

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KT&G social contribution value system

Actively carrying out various social contribution activities such as young entrepreneurship support/ donations of employees to ‘Sangsang fund’/culture and art support/other social responsibility activities based on the core values ​​of “co-existence, hope, and creativity" as well as corporate economic responsibilities such as supplying products and services, profit and employment creation.
KT & G is committed to fulfilling its social responsibilities as a corporate citizen and is committed to sustainable development.

Sustainable Development of the Company and society

Social contribution promotion scale

The seed of imagination grows up to KT&G.The total amount of social contribution related to social contribution from 2004 to 2019 is 1,029 billion won. In 2019, we carried out social contribution activities of 101 billion won and 3.4% of sales.

CSR Social Contribution Project Expense Performance

CSR Record of Prizes won

Mecenat Awards

Grand Prize awarded by the President of Korea for Mecenat 2016

Contribution of KT&G Sangsang Madang to Culture & Arts development and improvement of art experience of the public was recognized.

Major awards좌우이동하면 화면을볼수있습니다. 2007 ~ Present

Record of Prizes won
Year M Awards field Subject
2019 7 Received 'Social enterprise promotion' the Minister's Award in 2019 Ministry of Employment and Labor
2018 12 2018 Awarded the Presidential Prize for ‘Contributing to Law and Order’ Ministry of Justice
2018 12 2018 Consumer Satisfaction Evaluation – Grand Prize for Complex cultural space Korea Consumer Appraisal
2017 12 2017 Consumer Satisfaction Evaluation – Grand Prize for Complex cultural space Korea Consumer Appraisal
2016 12 Consumer Satisfaction Evaluation 2016 – Grand Prize for Performing Culture Korea Consumer Appraisal,
Korea Consumer Association
2016 11 Best Culture & Arts Support Organization Certified Year 2016 Ministry of Culture, Sports and Tourism
2015 11 ’MESANA Grand Award’. Awarded by the President of Korea Korea Mecenat Association
2013   Incorporated into DJSI-World
(for four consecutive years)
Korea Productivity Center, DJSI, etc.
2010-2013   Incorporated into DJSI-PACIFIC and World
(Dow Jones Sustainable Management Index)
Korea Productivity Center, DJSI, etc.
2009 12 Implemented 2009 Seoul culture and art visits through partnership between Sangsang Madang and the Seoul Foundation for Arts and Culture (2008.11~2009.12), received a plaque of appreciation Seoul Foundation for Arts and Culture
11 Received the grand prize in the sector of culture and art in the 2009 Social Contribution Corporate Awards The Korea Economic Daily
10 Best company certification, DJSI Korea Korea Productivity Center, DJSI, etc
9 Received a plaque of appreciation for the donation of proceeds from Sangsang Madang Sangsang Festa The Beautiful Foundation
2008 11 Received a plaque of appreciation for the donation of funds for “fruits of love” Community Chest of Korea
6 Received the grand prize in the sector of national welfare support in the 2008 CSR Korea Award Korea Journalist Forum
6 Received a plaque of appreciation for support for the 2008 Seoul Cup National Disabled Persons’ Shooting Competition Seoul Disabled Persons’ Shooting Federation
2007 10 Received a plaque of appreciation for contributions to the relief of human hardship and enhancement of welfare Korean Red Cross

CSR History

We will do our best to fulfill our social responsibilities as a corporate citizen. KT & G is pursuing continuous and creative social contribution activities to reward various stakeholders including the local community and customers.

  • 2003 Establishment of the KT&G Welfare Foundation

    The KT&G Welfare Foundation was established in 2003 for the purpose of “realizing advanced welfare to share happiness for all.” The Foundation undertakes various social welfare programs that support welfare facilities and help children of low-income families and the elderly.

  • 2005 Development of the SangSang Madang Online Community

    KT&G’s cultural contribution project SangSang Madang began in 2005 as an online community. The SangSang Madang, a complex cultural entertainment facility, has become a cultural trendsetter in performances, movies, design, visual arts, and education.

  • 2007 Launch of the KT&G Employee Volunteer Group

    The KT&G Employee Volunteer Group was launched to help solve various issues in the local community. Over 4,200 employees participate in 171 volunteer groups, helping to clean up the environment, delivering lunchboxes to elderly citizens living alone, bathing the visually impaired, and engaging in various other volunteer activities. The SangSang Madang Hongdae was also opened.

  • 2008 Establishment of the KT&G Scholarship Foundation

    The KT&G Scholarship Foundation was established in 2008 to provide stable educational opportunities for children from socially vulnerable groups. The foundation pursues professional and distinguishing scholarship programs by offering the ‘Total-care’ system to grant scholarships covering the periods of middle school, high school, and university and students in art, music, and sports courses

  • 2011 Launch of the SangSang Fund

    KT&G’s voluntary donation fund SangSang Fund, launched in March 2011, has become the company’s representative social contribution program which includes a 1:1 matching grant between employees and the company. We also opened the SangSang Madang Nonsan, a cultural entertainment facility.

  • 2013 Adoption of the Donation Petition Program

    The SangSang Fund donation petition program first adopted in 2013 has developed into a participatory social contribution model in which employees autonomously select the beneficiaries and decide on the donation amount. As of 2017, KRW 370 million has been donated to 44 beneficiaries. Notably, the number of beneficiaries doubled between 2015 and 2016.

  • 2014 Opening of the SangSang Madang Chuncheon

    KT&G opened the SangSang Madang Chuncheon, a cultural entertainment facility for families, by remodeling the former Chuncheon Children’s Center. The establishment has contributed to building a win-win relationship between KT&G and the local community by expanding the SangSang Madang’s cultural influence nationwide and invigorating local tourism. In recognition of such achievements, KT&G was awarded the Mecenat Award in 2015.

  • 2016 Expansion of the Social Contribution Organization

    For more professional social contribution activities, KT&G upgraded the level of responsible organization from department to office. Thus, the Social Contribution Department and the Cultural Contribution Department under the Social Contribution Office carry out CSR activities more systematically and the foundations’ projects are undertaken more substantially.

  • 2017 Establishment of the Youth Start-up Program

    In an effort to help relieve youth unemployment, a major social problem in a time of low growth, and to build a new CSR paradigm of “achieving social innovation by solving social problems,” KT&G newly launched the “KT&G SangSang Start-up Camp,” a program to support social innovation youth start-ups.

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