A place where youth entrepreneurs learn, meet, and create impact together to change the world for the better
SangSang Planet stands as an incubating platform conceived by KT&G, providing young entrepreneurs with a stepping stone to scale-up their business, on the back of KT&G’s extensive understanding and experience in fostering youth startup. Going forward, we will provide multifaceted support for youth startup, and SangSang Planet will serve as the base camp for our efforts to support their challenge.
KT&G Youth Startup Support History
2004~2009INCUBATIONIn 2004, KT&G started to sponsor Asia University Student Start-up Exchange, which is the largest of its kind in Asia and the only one in Korea, with the goal to provide opportunities to young talents and encourage their dreams of opening a brighter future
2010~2015GROWTHIn 2010, KT&G expanded the youth startup assistance based on social contribution platform. We provided opportunities for the underprivileged to dream their dream and aim high via SangSang Fund, raised by KT&G employees. We also launched various programs through SangSang Univ. to help employment for future generations and strengthen their skills and competency for starting up a business.
2016~2019EXPANSIONFrom 2016, we started to give a deeper thought into the various sponsorships that we provided in relation to startups. In 2017, KT&G launched the KT&G SangSang Start-up Camp as part of the initiative to identify and cultivate social innovators who solve social issues through business. In 2019, we sponsored “Coffee Lab” to nurture experts in coffee industry, which is one of the main industries in Indonesia, thereby contribute to job creation.
2020~MATURITYIn 2020, KT&G opened KT&G SangSang Planet, which is youth startup support center, for a higher leap forward. We look forward SangSang Planet taking entrepreneurs’ dreams and passion to the next level by promoting ecosystem around youth start-up and serving as the groundwork for the company’s youth start-up assistance programs.
Space of SangSang Planet
SangSang Planet Programs
SangSang Planet Main Programs
Growth Support (Scale-up) Program
Planet Campus is a regular education/coaching program aimed at reinforcing working-level capabilities of Planet members. Rookie entrepreneurs are given a chance to learn finance/marketing/HR/labor/ legal and others that are needed for running a business. Monthly mentor-mentee matching and 1:1 coaching are also available for them.
Planet Day is held on Jul. 15th, which is the opening day of KT&G SangSang Planet. Tenants present their growth stories to VCs (Venture Capital) and get feedback as well as coaching. This comes in parallel with various other events including reception and photo zone, etc.
Planet Market is a place of sales of products and services for moved-in companies to open up new markets. Planet Market is opened for nearby residents and visitors to Seongsu-dong and supports activities necessary for the growth of the moved-in company, such as product sales and accumulation of customer experience by presenting their products to customers.
Tenants of the Planet can take advantage of the Planet Pop-up zone on the first floor to promote their products and services. KT&G supports fixed budget to applying teams who can promote themselves to customers visiting SangSang Planet and turn it into an opportunity for growth.
Play & Network Program
Play Planet is a busking program to comfort the hearts and minds of exhausted Planet members and professionals in the neighborhood. Performances by artists of different genres on the first floor of SangSang Planet offer the local community a great opportunity to enjoy culture and art.
Planet Talk is a talk concert program that enables participants to listen to the various experiences of senior entrepreneurs. Participants can share information necessary for growth based on the topics of areas needed for newly established social ventures, such as ESG, brand, HR, corporate culture, and marketing.
Connect Planet is a networking program that enables Planet moved in companies to communicate and share information. Connect Planet gives an opportunity for individuals with common interests to form a community.
Wellness Planet is a program aimed at keeping physical and mental health of Planet members. Body stretching, meditation and yoga are some of the programs available for members to stay in good health.
Youth Start-up Program
Korea’s first-ever fulltime social innovation startup launching program aimed at supporting youth exploring to solve social issues through business.
SangSang Summit is a forum for social innovation entrepreneurship held every year. Using this conference program, experts and those who are interested in innovation gather and talk about the future by discovering key elements that can achieve innovation.
KT&G SangSang Start-up Camp
Achievements of SangSang Start-up Camp
Number of team
Number of participants
KRW 40.3 billion
Achievements of SangSang Summit Operation in 2022
Number of offline participants
About 150 persons
Cumulative number of participants
About 1,900 persons