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KT&G

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KT&G will maintain and develop social contribution activities systematically.
KT&G is carrying out differentiated social contribution activities.
Representative activities include the Young Entrepreneurship Support Project, the Sangsang Fund, and the Sangsang Madang.
Through these efforts, we will fulfill our responsibilities as a corporate citizen.
We are also implementing social responsibilities related to our business, such as establishing an advanced smoking culture that cares about each other.
We are also organically cooperating with outside professional organizations to ensure effectiveness and sustainability.

Young Entrepreneurship Support Project

KT&G operates various social contribution projects to assist entrepreneurs who aim to realize their imaginations. ‘SangSang Start-up Camp’ is a practical start-up course that solves social issues through business, and it focuses on the Early Incubating that discovers and cultivates social innovation entrepreneurs. Moreover, we hold ‘SangSang Summit’ which is an expert forum for enhancing the interest and participation of stakeholders in social innovation. Furthermore, we opened ‘KT&G SangSang Planet’ by focusing on establishing a youth start-up support center for more active project implementation.

Sangsang Fund

KT&G Sangsang Fund, launched in March 2011, is a donation created by voluntary participation of employees. The Sangsang Fund, which has a cumulative donation amount of about 279 billion in 2019, is used to support the underprivileged and solve urgent social problems.All donations are transparently carried out through the 'Commercial Fund Fund Steering Committee', which consists of regular employees.

Sangsang Fund Decision by Fund Operation Committee
  • Donation petition system

    Initiated in 2013, the donation petition is an employee-led donation system in which employees discover and propose their own stories and support them through due diligence by the Social Contribution Department based on the support of more than 200 employees. By 2019, about 53 million won was donated to 57 stories.

  • Donation Market

    The Donation Market, introduced in 2015, is a participatory donation system in which executives and employees select donations from the stories recommended by Happy Bean Foundation and KT & G Welfare Foundation. By 2019, we provided approximately KRW 33.3 billion in total 614 stories, including medical expenses support for socially disadvantaged groups and overseas relief.

Global CSR

As a global corporate citizen, KT&G participates in solving local social problems such as education, housing, and environment in major and underdeveloped countries. We are implementing the management philosophy of “Company Together” globally with customized CSR that takes into account the uniqueness of each country, including overseas relief, global scholarship projects, cultural exchanges, and dispatch of overseas volunteer groups. In particular, we are striving to develop capacity and create jobs for local young people, such as the operation of Indonesia univ.

Global CSR 추진성과 (‘05~’17)

Employee Volunteers

Founded in October 2007, employees participated directly in solving community problems and practiced the social return of corporate profits.In 2019, a total of 660 employees participated in 9,030 hours of volunteer work. In addition, we are actively encouraging employee participation by awarding outstanding volunteer employees and providing opportunities to participate in overseas volunteer work.

Social Responsibility Project - Improving the smoking environment

  • Advanced Smoking Culture Settlement Campaign

    KT&G is striving to create a social culture of mutual respect in which smokers and non-smokers coexist through public service activities related to joint business.
    In particular, in order to resolve the social conflicts caused by the expansion of smoking cessation areas, we are making efforts to support the installation of smoking rooms around multi-use facilities in consultation with local governments and public institutions.

    Improvement of smoking environment
    About 300 smoking rooms in large public facilities such as airports
    Portable ashtray making / distributing
    Seoul City 'Clean Street Campaign', Environmental NGO support, Seoul Tollgate basic order keeping campaign etc.
    Smoking Etiquette Public Advertising
    Smoking room ('07 ~), Weekly magazine ('08), Smoking Etiquette Pictogram on the cigarette pack ('08 ~)

  • Smoking Prevention / Medical Research and Support

    KT&G sponsors youth smoking prevention campaigns to fulfill product responsibilities. In cooperation with Seoul National University Hospital, we produce and distribute smoking prevention education contents that can be used in youth stress management research, schools and health centers.

    * Related site : http://teenstress.co.kr

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