SangSang Fund
KT&G’s unique donation culture made of employee’s voluntary participation and reward of good deeds Donation Petition
Overview of SangSang Fund
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Donation Petition
The donation petition initiative serves as a method to identify recipients of donations. In this program, when an employee identifies a story within an underserved welfare area and extends a helping hand, the story becomes eligible for donation consideration if it garners over 200 supportive comments from fellow employees. Since its introduction in 2013, many members have participated in the program to provide various benefits to the underprivileged in the welfare blind spot, such as medical support, residential environment improvement, and education, since they cannot receive support from the welfare institutions. -
Donation Market
Donation Market is a participation-based donation program that enables employees to select a donation receiver among the candidates collected from various channels such as NAVER Happybean, KT&G Welfare Foundation, and recommendations from local organizations. Started in 2015, the Donation Market program has conducted activities to solve a wide range of social issues in various fields, such as overseas relief and improvement of environmental problems, in addition to the welfare improvement of the underprivileged. -
Engagement
by Local
OrganizationsAcross the country, KT&G is conducting communitybased sponsorship projects led by approximately 20 sales headquarters and plants. As employees who are familiar with the community find the donation receiver, practical support and customized social contribution can be made. In 2022, KT&G executed a total of 295 nationwide support initiatives, encompassing areas such as medical expenses, essential daily provisions, enhancement of living conditions, and year-end charitable endeavors. These efforts were directed towards the elderly, disabled individuals, and multicultural families, and were facilitated through local welfare institutions. A sum of approximately KRW 1.5 billion from the SangSang Fund was allocated for these activities.
Global CSR Activities
We fulfill responsibilities as a global corporate citizen
to become a truly global top-tier player.
Job Creation Support Program in Indonesia
In Mongolia, which is experiencing serious environmental issues caused by desertification, we are conducting the KT&G SangSang Forest project together with the Agroforestry Training Center in Mongolia that was established by the KT&G Welfare Foundation to prevent desertification and reduce carbon emissions. We are building the forest in the form of an urban forest in collaboration with Mongolian residents. We built the first forest, consisting of a total 3,000 trees, in 2022, and commenced the establishment of the second forest that will be completed in 2023 with a total of 5,200 trees.
We are also striving to improve educational conditions in local communities around the world. To support the educational infrastructure in Laos, we used the SangSang Fund, which was raised through employee donations, to build an elementary school in Nonkeo, for which construction commenced in 2021 and was completed in December 2022. Together with the elementary school in Khampanae that was completed in 2019, the new school is expected to contribute to the nurturing of future talent. The KT&G Welfare Foundation is carrying out an educational environment improvement project at the Nguyen Thanh Elementary School in Vietnam and Ananda Elementary and Secondary School in Indonesia. In Kazakhstan, where KT&G recently advanced into, we began building a Korean language school with the goal of completion in 2023. Through the school, we will provide Korean language education to local residents of Kazakhstan and ethnic Korean descendants, and carry out various CSR activities related to the Korean culture.
Total of 14countries, KRW21.4billion
* As of the end of 2022, and cumulative basisEco-friendly CSR
KT&G is reducing its environmental footprint while raising social value,
thereby developing into an ESG-leading company.
Smoking Environment Improvement Program
Smoking Environment Improvement Program
- Support for Smoking Room Installation
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511smoking rooms,
KRW 7,220million
(2011~2022)
- Support for Cigarette Butt Collection Box Installation
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2,236boxes,
KRW 460million
(2011~2022)
- Distribution of Eco-friendly Ashtrays
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102,000ashtrays,
KRW 850million
(2022)
Ssudam Ssudam Campaign
Domestic and International Reforestation Initiatives
As part of its corporate social responsibility, KT&G, after focusing on the restoration of damaged forests (1st generation) and supporting victims of major wildfires (2nd generation), commenced the 'KT&G Sangsang Forest' project in 2022 as part of its strategic ESG management. Utilizing 600 million won from the Sangsang Fund, which KT&G employees contribute, the company plans to cultivate 15,000 trees in critical domestic regions and Mongolia, where it has business operations, by 2023. This initiative aims to contribute to carbon reduction and the mitigation of the climate crisis.
Preserving Biodiversity
KT&G has signed an MOU on “Ecosystem Conservation and Biodiversity Promotion” with the National Institute of Ecology in 2022 to contribute to the recovery of natural capital and the restoration of species, and will jointly carry out a mid- to longterm cooperation project for three years starting in 2023. Accordingly, we will plan and execute activities that are aimed at protecting the ecosystem and restoring biodiversity together with the National Institute of Ecology every year.
Overview of the 1st Year Projects for the MOU
on Ecosystem Conservation and Biodiversity Promotion
- Target Area
- Janggu catfish wetland
nearby the Yeongju Plant
- Restoration Area
- Approximately
38,000 m2
- Major Species identified
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Endangered Species Level II
1 bird species (Eurasian goshawk)
3 mammal species (yellow-throated marten, leopard cat, Siberian flying squirrel)
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National Red List Near Threatened (NT)
1 inset species (migrant hawker)
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National Red List Least Concern (LC)
3 plant species (trigonotis icumaevine, eleutherococcus divaricatus var. chiisanensis, lysimachia coreana Nakai)
7 insect species (agelastica coerulea Baly, etc.)
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Protecting the Marine Ecosystem
Performance of Marine Ecosystem Protection Projects in 2022
- Waste collected
- Approximately 17.2 tons
- Participating volunteers
- 1,232 persons