KT&G will maintain and develop social contribution activities systematically.
KT&G is carrying out differentiated social contribution activities. Representative activities include the Young Entrepreneurship Support Project, the Sangsang Fund, and the Sangsang Madang. Through these efforts, we will fulfill our responsibilities as a corporate citizen.
We are also implementing social responsibilities related to our business, such as establishing an advanced smoking culture that cares about each other. We are also organically cooperating with outside professional organizations to ensure effectiveness and sustainability.
Young Entrepreneurship Support Project - Sangsang Startup Camp
KT&G operates a program to find and develop differentiated entrepreneurs from 2017 in order to cheer up and open opportunities for the precious dreams of the future talent. The 'KT&G Sangsang Start-up Camp', which was launched in October 2017, is a program for finding and developing entrepreneurs, which selects pre-founders who dream of social innovation start-up and provides them with 14-week professional curriculum. The selected teams are also provided with commercialization assistance, overseas exploration opportunities, and office space. In addition, KT&G is establishing a dedicated platform to provide a stable foundation for young entrepreneurship support projects.
KT&G Sangsang Fund, launched in March 2011, is a donation created by voluntary participation of employees. The Sangsang Fund, which has a cumulative donation amount of about 279 billion in 2019, is used to support the underprivileged and solve urgent social problems.All donations are transparently carried out through the 'Commercial Fund Fund Steering Committee', which consists of regular employees.
- Sangsang Fund Decision by Fund Operation Committee
- Donation Petition
- Donation Market
- Other Agendas
- KTVoluntary Donation from the salary (10~500 thousand Won)
- (KT&G Employees voluntarily select 1 ~ 50 Accounts / 1 account 10 thousand won + less than 10 thousand won)
- Proceeding 1:1 Matching Grant
- depending on the size of the fund
Donation petition system
Initiated in 2013, the donation petition is an employee-led donation system in which employees discover and propose their own stories and support them through due diligence by the Social Contribution Department based on the support of more than 200 employees. By 2019, about 53 million won was donated to 57 stories.
The Donation Market, introduced in 2015, is a participatory donation system in which executives and employees select donations from the stories recommended by Happy Bean Foundation and KT & G Welfare Foundation. By 2019, we provided approximately KRW 33.3 billion in total 614 stories, including medical expenses support for socially disadvantaged groups and overseas relief.
As a global corporate citizen, KT&G participates in solving local social problems such as education, housing, and environment in major and underdeveloped countries. We are implementing the management philosophy of “Company Together” globally with customized CSR that takes into account the uniqueness of each country, including overseas relief, global scholarship projects, cultural exchanges, and dispatch of overseas volunteer groups. In particular, we are striving to develop capacity and create jobs for local young people, such as the operation of Indonesia univ.
- Volunteer Corps on Global Missions
- Including activities of the KT&G Welfaer Foundation/Scholarship Foundation
- United States
- KRW 23 million
- KRW 980 million
- KRW 120 million
- KRW 256 million
- KRW 10 million
- KRW 720 million
- KRW 100 million
- 100 million
- KRW 153 million
- KRW 2.4 billion
- KRW 2.92 billion
- KRW 4.9 billion
Social Responsibility Project - Improving the smoking environment
Advanced Smoking Culture Settlement Campaign
KT&G is striving to create a social culture of mutual respect in which smokers and non-smokers coexist through public service activities related to joint business.
In particular, in order to resolve the social conflicts caused by the expansion of smoking cessation areas, we are making efforts to support the installation of smoking rooms around multi-use facilities in consultation with local governments and public institutions.
- Improvement of smoking environment
- About 300 smoking rooms in large public facilities such as airports
- Portable ashtray making / distributing
- Seoul City 'Clean Street Campaign', Environmental NGO support, Seoul Tollgate basic order keeping campaign etc.
- Smoking Etiquette Public Advertising
- Smoking room ('07 ~), Weekly magazine ('08), Smoking Etiquette Pictogram on the cigarette pack ('08 ~)
Smoking Prevention / Medical Research and Support
KT&G sponsors youth smoking prevention campaigns to fulfill product responsibilities. In cooperation with Seoul National University Hospital, we produce and distribute smoking prevention education contents that can be used in youth stress management research, schools and health centers.
* Related site : http://teenstress.co.kr
In addition, we support the production of promotional materials such as ID identification stickers to retailers nationwide to raise awareness of youth smoking prevention. In addition, we have entered into agreements with specialized institutions to contribute to the improvement of public health through medical research support, helping to identify the causes of various cancers and to develop new treatments.