The core values of KT&G are composed of Talent-focused, Challenging Spirits, Performance-oriented, Mutual Collaboration, Customer-Prioritized and Shared Growth.

• Talent-focused

  We strive to grow together by securing and nurturing outstanding and competent personnel by considering them as the source of corporate growth.

• Challenging Spirits

  We make approaches creatively with proper critical mind and lead changes with passion and tenacity.

• Performance-oriented

  We generate continuous performances through empirical and traditional approaches as well as prompt executions.

• Mutual Collaboration

  We pursue optimization of the entire organization through mutual respect, considerations, and open communication.

• Customer-Prioritized

  We provide customer values by thinking from the viewpoints of customers and practicing customer satisfaction.

• Shared Growth

  We are fulfilling our social responsibilities and obligations through practicing of transparent and ethical management and sharing.