Support for Children from Low-income Households

KT&G Welfare Foundation is implementing initiatives with the goal of offering culture, arts, and education assistance to children from economically disadvantaged backgrounds, thereby helping them enhance their self-esteem and nurture their creative capabilities. Furthermore, the Foundation provides opportunities for these children to explore and cultivate their innate talents. It is supporting culture, arts, and education activities at 450 childcare centers in the metropolitan area and providing various cultural programs to children from low-income households across the country in connection with SangSang Madang. The KT&G Welfare Foundation also runs book support projects to help them developing a reading habit and caring for the healthy development of children by providing SangSang Fruit Baskets.

Support for the Vulnerable Social Group

KT&G Welfare Foundation holds “Over the Rainbow” exhibition for artist with disabilities every year to realize art welfare and expand the scope of supporting creative works in cooperation with KT&G SangSang Madang. The exhibition’s title, “Over the Rainbow”, symbolizes the harmonious coexistence and hopeful promise captured within diversity, offering a fresh lens that exceeds the boundaries of art. True to its name, this showcase functions as a conduit for communication, where disabled artists can be acknowledged as appreciated creators. By surmounting the bias associated with disabilities, these artists can engage with the global community, fostering meaningful dialogue. Going forward, KT&G Welfare Foundation will continue supporting the exhibition to give artists with disabilities opportunities of self-reliance and exhibition of their work.

KT&G Welfare Foundation is also conducting various activities to support the underprivileged so that they can live without losing hope, such as the medical expense support project for those who are vulnerable to medicals services and the cultural experience support project for the single-parent family.

Vehicle Support for Social Welfare Centers

KT&G Welfare Foundation is striving to build welfare infrastructure that can help local communities and thus has been providing vehicles since 2004 to enable efficient operations of local social welfare institutes doing their duties at poor working conditions. The Foundation supports compact cars that can drive in narrow roads considering the characteristics of the living areas of social welfare beneficiaries and reflecting the opinions of field workers. The Foundation provided a total of 2,100 compact cars as of 2002. The donated compact cars are serving as a foot for social welfare institutions across the country and keenly utilized for local social welfare activities.

Promotion of University Students’ Volunteering Activities

KT&G Welfare Foundation is running various volunteer programs to expand the volunteer culture of college students. In 2022, it formed an environmental volunteer group, which comprised 470 college students from 50 universities to carry out volunteer activities on a regular basis, such as planting trees and removing harmful plants in the planting area of Mt. Bukhan for ecological restoration. This has enabled the youth to increase their awareness about environmental protection, and to take part in preserving the natural environment. Furthermore, the group played contributed to enhancing the visual appeal of communities by conducting environmental cleanup activities at the Han River.

Global CSR to Improve Learning Environment

The outreach of KT&G Welfare Foundation’s public services extends beyond Korea, offering assistance to individuals across the globe. In particular, the Foundation helps the future generation to grow their dreams in a better learning environment by improving education environment for children in developing countries under poor learning conditions. As of 2023, the Foundation is implementing the learning environment improvement projects for two school facilities in Vietnam and Indonesia. The Foundation is supporting Nguyen Thanh Elementary School in Vietnam with school building renovation and auxiliary facility improvement, such as rest rooms. In Indonesia, the Foundation is constructing new school buildings for Ananda Elementary and Secondary School, and when the construction is complete, the Foundation plans to provide necessary learning material and equipment.