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KT&G unsparingly supports culture and arts so that they can be enjoyed by everybody in life, and not by only special persons. In particular, KT&G supports pure culture that is relatively less supported through Sangsang Madang and the Sangsang Art Hall. Through open spaces where people communicate with culture, Sangsang Madang, Sangsang Art Hall, and Sangsang Univ., KT&G makes places where people can cultivate an artistic imagination, meet the world to share, and become happy.

Operation of Sangsang Madang

Composite cultural space

Sangsang Madang, operated as part of KT&G’s Mecenat activities, is a representative composite culture and art space where the number of annual visitors reaches 150,000, with diverse programs such as performances, exhibitions, festivals, experiences, and cultural and art education programs. KT&G is making efforts to form cultural ecosystems through actual communication-oriented support that is differentiated from businesses’ ordinary cultural activity support. This space provides opportunities to realize people’s imaginations as creators and provides an environment where new ideas and fresh culture and arts can be accessed to be enjoyed. This is also a space where creators and enjoyers can exchange and communicate with each other to realize the imagination of today as a reality.

Shortcut to Sangsang Madang site

History of Sangsang Madang

Sangsang Madang Hongdae

A composite cultural space where people communicate, where the boundaries between pop culture and non-mainstream culture are crossed

This is a composite cultural space located on Picasso Street in the vicinity of Hongik University with four underground floors and seven above-ground floors in which spaces for diverse artistic activities and exchanges are prepared, including theaters, performance halls, specialized design shops, galleries, academies, studios, and cafés. The purpose of its establishment is to support artists’ culture and art-creating activities and provide opportunities to enjoy a wide variety of cultures, and this place posts and shares trends in diverse areas through spaces planned for many uses, thereby contributing to making new cultures.

Sangsang Madang Nonsan

Suburban-type experimental culture space for experiencing various culture and arts and stimulating the imagination

This is a composite cultural space for the experience of culture and arts that was formed by remodeling Hancheon Elementary School. This place consists of a total of nine buildings equipped with a gallery, an art hall, a café, accommodations, educational spaces, a restaurant, and a mini swimming pool. With programs that diffuse the affirmation that culture and arts have the power to change the lives of all of us and the value of challenge, Sangsang Madang Nonsan adds diversity to the cultural topography of the region and supplements infrastructure lacking in the region, thereby contributing to the enjoyment of culture and arts.

Sangsang Madang Chuncheon

A cultural space in nature where people stay to enjoy culture and arts and achieve their dreams

This is a composite cultural space made by remodeling the Chuncheon-si Children’s Hall and the Gangwon Sports Center, located at the lakeside of Euiamho Lake, and is thus surrounded by a beautiful landscape. This place is divided into spaces for cultural and artistic activities and is equipped with a performance hall, a live studio, a gallery, a lecture room, a café, and special lodging spaces equipped with guest rooms, music practice rooms, performance art practice rooms, and seminar rooms. KT&G Sangsang Madang Chuncheon is intended to provide opportunities for culture and art creation and enjoyment to both artists and general people, thereby making new and diverse cultures.

Sangsang Madang Daechi Art Hall

A performance hall specializing in culture and arts

KT&G Sangsang Madang Daechi Art Hall, a performance hall with 420 seats on the 3rd floor of KT&G Tower in the vicinity of Samsung Station in Gangnam, opened in November 2006. KT&G Sangsang Madang Daechi Art Hall is a specialized performance hall where performances in diverse genres can be held, and where representative works from the domestic/overseas performance world have been introduced, including the dramas “Liar,” “The Scent of Love,” and “Only for Me,” concerts by Son Ho-Yeong and “Broccoli even You,” and the musicals “Headwork,” “Toxic Hero,” and “Without You.” It also provides artists taking a new experiment with supporting opportunities. With the best facilities and services, this hall will become an art hall that gives first priority to performance audiences’ satisfaction.

Shortcut to Sangsang Madang Daechi Art Hall site

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