KT&G (CEO Min young-jin) is to renew the THE ONE impact, with its distinctive feature of low-tar, but strong flavor, more luxuriously.

On the front of the pack, the solidness of the filter is expressed by arranging the words “hard filter” in a circle that symbolizes The One; on the back, the product feature of strong taste is highlighted by using the image of the red “Impact Leaf” in the hologram patterns.

The hard filter applied to The One impact launched in 2011 does not become soft, even if kept in the mouth for a long time, thus allowing for greater smoking satisfaction, and as Impact Leaf, which is fully ripe from getting sufficient sunlight in the upper part of the cigarette stem has been used as a raw material, its distinct feature lies in bringing out strong flavor even though it is low in tar.

A KT&G official said, “The design of the limited version created last March in collaboration with the men’s magazine MAXIM became popular with young consumers, so we have come to reflect the trend in the product,” adding that “with this renewal, the preferences of consumers in their 20s and 30s for The One impact are expected to increase to a greater extent.”

Price of The One impact is ₩2,500 per pack, which is the same as the existing product. Tar is 1.0mg and nicotine is 0.1 mg.