KT&G (CEO Baek Bok-in) successfully held the "2023 KT&G Sangsang Realization Festival" at KT&G Sangsang Madang Chuncheon on June 10th.

The Sangsang Realization Festival is a multidisciplinary arts festival where visitors can enjoy performances by musicians and diverse cultural art programs all at once. Since its first launch in 2012, the "Sangsang Realization Festival" held by KT&G has played a significant role in expanding cultural arts outreach and revitalizing local culture. It has consistently gained popularity and established itself as a prominent regional cultural festival.

The 2023 KT&G Sangsang Realization Festival attracted audiences with a rich lineup of top domestic musicians and emerging artists. Popular musicians such as '10CM', 'Car, the Garden', and emerging musicians like 'Kim Saeyok' discovered through KT&G's artist support program at Sangsangmadang, showcased unique live performances.

There were also a flea market called 'Artspace' showcasing local products from the Chuncheon area, and a natural rest area called 'Sopung Sopung.' In addition, various opportunities for cultural experiences were provided to the audience through events such as 'Jiguhaesseo, Oneuldo' where they could experience the importance of eco-friendly activities.

An official at KT&G stated, "The Sangsang Realization Festival provided audiences with the opportunity to experience high-quality cultural events through performances by talented musicians and diverse programs." He added, "We plan to continue supporting the development of local arts and culture, as well as the growth of emerging artists through cultural projects utilizing Sangsang Madang."

(Photo description) KT&G successfully held the "2023 KT&G Sangsang Realization Festival" at KT&G Sangsang Madang Chuncheon on June 10th. The photo shows musicians performing live on the main stage at the festival venue.