(CEO Min Young-jin) and KOSAF (Chair of the Board Lee Gyeong-suk) led the “Sangsang,
Pride of Korea” project aimed at visiting Korean cultural assets in Japan with
200 university students.
This project was launched under the sponsorship of the
Cultural Heritage Administration and overseas cultural heritage foundations
with the aims of gaining an accurate understanding of Korean history and nurturing
talents with a sense of pride in our culture, with all expenses covered by the
KT&G Sangsang Fund. The Sangsang Fund is KT&G’s unique social
contribution fund set up with voluntary donations by KT&G officers and
employees and a company support fund, and is used to assist the neighbors such
as low-income families and seriously ill patients.
Participants are recruited twice, in the first and
second halves of the year. Applications for the first round of participation
may be made either at the KT&G Sangsang Univ. homepage (www.sangsanguniv.com) or at the KOSAF homepage (www.kosaf.go.kr) by 30th of this month. Entry is open to
anyone who is a student of Korean nationality enrolled in a university in Korea
(including those on a leave of absence).
A total of 200 students, 100 each for the first and
second halves of the year, will be selected based on the combined results of
document screening and SNS support score. They are scheduled to visit Korean
cultural assets in the Osaka, Kyoto, and Nara regions of Japan for four days
and three nights in July of this year and in January of next year. After the
visits are completed, they are planning to carry out activities to propagate
the excellence of our cultural assets far and wide through documentary videos
and blogs posts.
A KT&G official
said, “Currently more than 150,000 pieces
of our cultural assets are overseas, and more than 60,000 of them are in Japan,” adding that “this project has been planned
to arouse the interest in our 5,000-year cultural heritage and to increase
pride and self-esteem in our culture.”