(CEO Min Young-jin) is launching ESSE presso, which brings out mild and rich
flavor through the method of adding double fragrance, on March 13.
The distinctive feature of the method of adding double
fragrance applied to ESSE presso is that, in addition to the existing method of
adding fragrance to the filter, fragrance is directly added to the cigarette’s
raw material, thus making the unique flavor of the product last longer.
Yellowish-brown curved lines are expressed in a leisurely
way on the pack, producing a full and profound feeling.
With the release of ESSE presso, the number of
domestic product lines of KT&G’s representative brand ESSE, which surpasses
other super-slim cigarettes in terms of sales around the world, has increased
KT&G ESSE team leader Im Wang-seop said, “ESSE presso was born following
extensive tests by experts from various fields to bring out a distinctive
flavor befitting its reputation,” mentioning that “with this release of ESSE presso, consumers who prefer super-slim
cigarettes will be able to have a wider range of choices for their tastes.”
presso contains 1.0mg of tar and 0.10mg of nicotine. The price is ₩2,500