Based on principle business management that is farsighted, KT&G imagines and strives to realize a better life,together with customers, as an “exemplary” “progressive” and ”together” company.
KT&G has gained a competitive advantage in the market through change and innovation, and is growing into a global giant company by leaping into the world market beyond Korea. In addition, it is trying to become a company that helps society through its various social contribution activities and is fulfilling its environmental responsibility by, for example, developing eco-friendly products and through resource and energy savings.
KT&G is leading domestic pharmaceutical technology via its BIO and Health & Beauty businesses, trying to be of help to Koreans in health and beauty andtaking part in the nation’s economic development by expanding global business. We will fulfill our responsibility and duty as Korea’s representative company by vitalizing the related industry ecosystem.
KT&G aims for balanced value that fulfills customer’s trust and love through “wise insight” that balances rational values(“technology” and “quality” based on “innovation” and “rationality”, initiative and leadership) with emotional values that cherish “challenge” and “passion.”
Infinity connotes the purpose of the KT&G group, with the group ceaselessly creating and expanding valuesThe seed stimulates association with the infinity sign, with boundless possibilities, symbolizing no limits.
|-||Rational aspect||Emotional aspect||Balance|
|Connection to management philosophy||There is a need to have innovative and strategic rational aspects in order to create values that are different from others.
For the KT&G group, such aspects are creativity and a desirable corporate mind, wishing to be faithful to social reason and realizing the right path.
|In order to develop possibilities into infinite value, need to have an emotional aspect that challenges small possibilities and wishes to accomplish these small possibilities.
For the KT&G group, that is our passion and togetherness mindset, to grow together with society.
|In order to create meaningful values for customers, a wise center that can balance rationality and emotion is also needed.
For the KT&G group, such a center is a wise insight and a mind that is always awake enterprisingly.
|Meaning of colors||Creativity with rational aspects is shown with the colors blue and green, which represent innovation and rationality, trust and the future.||The passion for the emotional aspect is shown with the orange and red colors, which represent challenge and passion, warmth and joy.||A wise insight as a balance between the rational and emotional aspects is shown in the color gray, which represents wisdom and faithfulness.|
|Capacity to retain
|For the rational aspect, the KT&G group has technology and quality, momentum and leadership, innovation and professionalism, and growth and profitability.||For the emotional aspect, the KT&G group has a people-centered corporate culture, a research spirit that challenges minds, pride and initiative, and affection for nature and humans.||For the balance aspect, the KT&G group has the customers’ trust and love, the best quality, and an orientation toward sincere value and the future in mind.|