An emergency donation of 500 million KRW will be pledged by KT&G (President Baek Bok-in) in support of the prompt restoration of regions impacted by the intensified rainfall, as well as relief for all affected individuals.

The donation will be directed to the Hope Bridge Korea Disaster Relief Association, and the funds will be utilized for the rehabilitation of damaged infrastructure in the affected areas, as well as to support livelihoods and provide relief supplies to those affected by the disaster.

The contribution is derived from the "Sangsang Fund," a charitable fund established by voluntary contributions from the executives and employees of KT&G. Sangsang Fund is a unique social contribution fund that combines monthly contributions collected from executive and employee salaries with company contributions equal in amount.

Additionally, KGC Ginseng Corporation plans to deliver Cheongkwanjang red ginseng products worth 100 million KRW to residents in the areas severely affected by the intensified rainfall.

Shim Young-ah, Head of KT&G's Social Contribution Division, expressed, "With the intention of assisting those regions who are facing hardship due to the devastating floods, we have gathered the heartfelt intentions of our employees and executives, which has led to the decision to provide urgent assistance." She added, "We sincerely hope that this donation will contribute, even in a small way, to the rapid recovery and restoration of the affected communities and their daily lives."

(Photo description) KT&G logo