KT&G (CEO Min Young-jin) is to luxuriously renew the three types of SIMPLE, which has held the No. 1 place in the domestic slim cigarette market with its differentiated filter and mild flavor.

The targets of renewal are SIMPLE ACE 1, SIMPLE ACE 5, and SIMPLE VISION 3, which adopt a luxurious and mild-looking design with a gold line motif, expressing the dignity of consumers in their 30s to 40s who mainly love SIMPLE.

Of these, the existing double-layered tube filter of SIMPLE ACE 5 has been changed to a triple-layered tube filter, bringing out a high-tar, rich flavor while at the same time getting the smoke down the throat more smoothly. The flavor of the remaining two products is the same as the existing products.

SIMPLE, launched in 1996, is a much-loved brand to which a differentiated filter technology has been applied, such as a solid triple-layered tube filter and a super carbon filter. SIMPLE accounts for about 40% of the current domestic slim cigarette market, and market share within this market has been increasing since 2010.

the tar and nicotine content of the three types of renewed SIMPLE are the same as the existing products, and the price is also same as the existing products: ₩2,500 per pack.