KT&G (CEO Min Young-jin) is to renew three types of TIME with short poems by Ha Sang-wook, who is known as an empathy-evoking poet.

The products to be renewed are TIMELESS TIME, TIMELESS TIME MID, and HUMMING TIME. Their distinctive features are that the poet’s short poems are placed on the front and back for added fun. His poetical work “Seoul-si” has become very popular recently through SNS for office workers in their 30s, which is evidenced by the fact that more than 100,000 readers keep his poems on their bookshelves.

A luxurious look has been added to TIMELESS TIME and TIMELESS TIME MID with gold and silver colors on a white background, respectively, and HUMMING TIME expresses its cool and refreshing flavor through geometric patterns in aqua green.

TIME, with its distinctive feature of natural, rich flavor, is earning smokers’ unfailing love, with a total sales volume of more than 47.7 billion cigarettes since its release in June, 2000.

KT&G team leader Park Seong-sik said, “We have inserted a poem brimming with wit to communicate the concept of TIME, ‘Good Rest in the Center of the City,’ to consumers,” adding that “we expect through this renewal that consumer preference for this product will get stronger.”

The flavor and tar content of the three renewed types of TIME are the same as the existing products.  The price also remains unchanged at ₩2,300 per pack.