KT&G (CEO Min Young-jin) disclosed that the nation’s representative super low-tar cigarette THE ONE reached a cumulative sales volume of 71.1 billion and 10.03 million cigarettes as of the upcoming end of September, which marks the 10^th anniversary of  its release. If converted into length, this represents a distance equal to revolving around the earth 150 times.

The One, released in September, 2003, gained popularity with sales of two billion cigarettes in that year, and has since established itself as a steady seller from the following year, ranking first for 10 years straight in domestic sales among less than 1mg super low-tar regular cigarettes. The One, currently made up of six types, accounts for more than 40% of the sales volume of a total of 23 types of super low-tar regular cigarettes sold on the domestic market.

The reason that The One has firmly established its predominant position among the super low-tar regulars is that the technologies applied to The One continue to receive a favorable response from consumers. The One is the only cigarette among those on the domestic market that is fitted with an oxygen-enhanced filter, which is KT&G’s patent-pending technology. This product consists of such innovative products as The One Etipac, which has reduced odor and smoke with Double Wrap technology, and The One Impact, which is low-tar, but has realized rich flavor. It is also the only product among domestic regulars that has 0.5mg and 0.1mg of tar.

A KT&G official said, “We appreciate the unfailing support consumers have had shown for the past 10 years,” adding that “from now on, we will bolster the reputation of The One as the representative super low-tar cigarette brand through constant technology development and effective brand management.”