KT&G (President Bang Kyung-man) announced today the successful conclusion of the 18th ‘SangSang Marketing School 2025,’
a marketing education program for university students.

The ‘SangSang Marketing School’ is a hands-on marketing education program operated by KT&G since 2010.  Designed to strengthen university students' practical marketing skills and boost their employability, the program has grown into a leading marketing education course, with over 20,000 students having completed it to date.

Now in its 18th year, the ‘SangSang Marketing School 2025’ recruited college students interested in marketing nationwide in April and carried out the program in two phases. The program began with the ‘Challenger’ course, which featured a lecture on marketing fundamentals and an idea assignment. High-performing participants were then selected to advance to the ‘Hackathon’ course, a two-night, three-day team-based competition. The Hackathon was conducted in a competitive presentation format, challenging participants with real-world marketing tasks. A total of KRW 9 million in cash prizes and certificates were awarded to the top teams following a final round of judging.

Throughout the program, students received lectures and mentoring from seasoned marketing professionals, gaining valuable insights into the industry and hands-on opportunities to develop strategic thinking skills.

“SangSang Marketing School has been offering young people practical career exploration and hands-on experience for the past 10 years,” said Shim Young-ah, Head of KT&G’s ESG Management Office. “We hope the aspiring marketers who completed the program will grow into professionals equipped with both expertise and creativity.”