The BOHEM CIGAR MINI, which is the world’s first super-slim cigarette wrapped in cigarette paper containing cigar leaf, has exceeded the sales volume mark of five hundreds million cigarettes on the domestic market.

KT&G (CEO Min Young-jin) disclosed that as of last September 25, the cumulative domestic sales volume of BOHEM CIGAR MINI reached five hundreds million cigarettes in just eight months after its release, which represented the highest figure for a super-slim cigarette recently released in the domestic market.

BOHEM CIGAR MINI has realized a cigar’s distinctive, gratifying feeling through the use of cigar leaf of South American origin for 20% of its raw material leaf tobacco, and since its release last January 44 million cigarettes were sold in just three weeks, enough to receive consumer attention.

In particular, this product stands out to prove KT&G’s original and differentiated technical capability, and the cigar wrapping method, which involves rolling up a cigarette in cigarette paper containing cigar leaf, has been applied to this super-slim cigarette for the first time in the world.

KT&G brand team leader Kwon Min-seok said, “With its refined pack design and distinctive flavor from cigar leaves, it is getting a favorable consumer response,” adding that “it maintains a 5% market share in areas such as university campuses where young people are concentrated, and with its high repurchase rate, sales are expected to increase continuously.”