KT&G (President Bang Kyung-man) begins recruitment for the 18^th SangSang Marketing School in 2025, which offers practical marketing experience for college students nationwide, until May 12.

SangSang Marketing School is a marketing education and hands-on training program for college students that began in 2010, aiming to strengthen their marketing skills. To date, more than 20,000 college students from across the country have completed the program.

The program is open to all university students nationwide, including those on leave of absence, who are interested in marketing, and applications can be submitted through the KT&G SangSang Marketing School website (www.ktngssms.com). Participants selected through a document screening will take part in the program from May 26 to July 2, based on the results of their individual missions.

The 18^th SangSang Marketing School is structured into two tracks: the Challenger and Hackathon programs. The Challenger course serves as the foundational program, where students will attend lectures by industry professionals and engage in marketing idea development tasks. Based on evaluation results, selected participants will advance to the Hackathon course, where they will form teams and spend two days and three nights crafting proposals and competing in presentations. Top-performing teams will receive cash prizes.

“For over a decade, SangSang Marketing School has provided practical support to university students aspiring to become marketers through a range of programs,” said Jang Ho-yeon, Head of KT&G’s Social Contribution Division. “We hope this year’s program will also offer valuable experiences and help participants further develop their marketing capabilities.”

(Photo) KT&G begins recruitment for the 18^th SangSang Marketing School in 2025, a hands-on marketing experience program.
The image above is the recruitment poster for the 18^th SangSang Marketing School.