KT&G (CEO Min Young-jin) is to release on September 4 THIS AFRICA, which contains leaf tobacco that is smoked and dried in the traditional African style.

For most leaf tobacco, a heat-drying method is used, but leaf tobacco dried using smoke is a raw material with a high scarcity value, only 1% of which is produced in the world, and is used primarily for high-quality pipe tobacco. In particular, the leaf tobacco used in This Africa has been smoked with local wood, so its distinctive aroma of deliciousness and sweetness lingers.

The pack design was completed in collaboration with the famous British illustrator Papaboule and the specialized street fashion magazine “Cracker Your Wardrobe.” On the outer surface of the pack, the manufacturing method of smoking is expressed connotatively and wittily, and on the paper inside the pack and the filter, camouflage (a zebra-print pattern) has been applied to make it look refined and luxurious.

KT&G brand team leader Park Seong-sik said, “This Africa has realized its deliciousness and distinctive flavor, which cannot be experienced from the existing products, using leaf tobacco made in the traditional process of the local African community,” adding that “also, consumers will be able to enjoy it with greater satisfaction with its space filter that does not easily become soft.”

This Africa contains 5.0mg tar and 0.50mg nicotine. The price is₩2,500 per pack.