KT&G (President Bang Kyung-man) announced on the 3rd that it has been ranked as the number one tobacco company for 18 consecutive years in the 2025 Korea Brand Power Index (K-BPI) by the Korea Management Association Consulting (KMAC).

K-BPI is a highly credible indicator that evaluates brand awareness, loyalty, and other factors by conducting consumer surveys on major industries closely related to domestic consumption. KT&G received excellent evaluations across all assessment categories and achieved the highest score in the industry for brand awareness.

KT&G maintains its no. 1 market share in the domestic tobacco market through differentiated products tailored to consumer needs and trends, such as Esse, Raison, and Bohem. Also in 2017, KT&G launched the heat-not-burn lil SOLID electronic cigarette device based on innovative technology and subsequently introduced device platforms with distinct features, such as lil HYBRID and lil AIBLE. lil, equipped with high-tech technology and convenience that considers user experience and preferences, has received favorable reviews in the electronic cigarette market.

KT&G Brand Director Kim Hye-su stated, “We are grateful to be selected as the no. 1 company for 18 consecutive years thanks to the consistent love of consumers,” adding, “KT&G will continue to launch differentiated brands reflecting consumer needs and trends to enhance consumer satisfaction.