KT&G (CEO Bang Kyung-man) donated ₩500 million in emergency aid to Uiseong-gun (Gyeongbuk), Sancheong-gun and Hadong-gun (Gyeongnam), and Ulju-gun (Ulsan), areas recently declared special disaster zones due to recent wildfires, as well as to residents in regions at risk of further damage.

KT&G's charitable donation will support emergency housing, restoration of damaged buildings, livelihood expenses, and relief supplies for wildfire victims. The funds will be distributed through the Korea Disaster Relief Association.

The donation comes from the SangSang Fund, a voluntary donation program created by KT&G employees. Established in 2011, the SangSang Fund is KT&G's social contribution initiative, where employees voluntarily donate a portion of their monthly salary, and the company matches their contributions through a matching grant program.

KT&G Director for ESG Management Shim Yeong-ah stated, “We sincerely hope for the swift recovery of the affected areas and for residents to return to their daily lives as soon as possible. We will continue to monitor the situation closely and do our best to provide support in various ways.”

Meanwhile, KT&G's subsidiary Korea Ginseng Corporation (KGC) has also pledged its support for national disaster relief efforts by donating ₩100 million worth of JungKwanJang Korean Red Ginseng products to affected residents.

KT&G has a history of providing aid during past disasters. Last year, the company donated ₩300 million to support victims of the Gangneung wildfires, and in 2022, it contributed ₩500 million to assist those affected by wildfires along the east coast, including Uljin-gun (Gyeongbuk) and Samcheok (Gangwon). Over the past decade, KT&G has contributed a total of ₩6.8 billion to disaster relief efforts both in Korea and abroad, including ₩300 million in aid for the Türkiye earthquake last year.