KT&G Sangsangmadang Busan has announced the final winners of the "2025 Sangsang Live Studio," a program aimed at discovering emerging musicians.

A total of 82 teams applied for the program, which began accepting applications in December last year. This year’s competition recorded its highest-ever applicant-to-winner ratio, exceeding 14:1. Following a document screening, live audition, and final performance at KT&G Sangsangmadang Busan Live Hall, three teams—"Confined White," "Polyamory," and "Heaven is There"—were selected as the first, second, and third-place winners, respectively.

The three winning teams will receive cash prizes and the opportunity to perform at Sangsangmadang Hongdae. Additionally, Confined White will take the stage at the 2025 Busan International Rock Festival.

"Sangsang Live Studio," launched in 2020, is one of KT&G Sangsangmadang Busan’s representative cultural programs. To date, it has supported a total of 61 teams, discovering talented musicians such as Bandgirin and Mosshill, while providing them with valuable performance opportunities.

“The Sangsang Live Studio program serves as a platform for emerging musicians to step onto bigger stages,” said Kim Cheon-beom, KT&G Performance Manager. “As a cultural bridge between artists and audiences, we will continue working to promote diverse music genres and revitalize the live performance scene.”

KT&G Sangsangmadang serves as a multifaceted cultural and artistic space, supporting the creative activities of emerging artists while offering diverse cultural experiences to the public. Since opening its first venue, Sangsangmadang Hongdae, in 2007, it has expanded to five locations, including Nonsan, Chuncheon, Daechi, and Busan, contributing to the expansion of cultural arts and regional development. KT&G Sangsangmadang attracts around 3 million visitors annually and hosts over 3,000 cultural and artistic programs every year.