KT&G SangSang Madang Hongdae collaborates with Ahmugae-C to run a retro stationery concept pop-up store titled “Playing is the Best!” at KT&G SangSang Madang Hongdae Design Square until April 27.

Ahmugae-C is a stationery brand that reinterprets Korean quaintness with a touch of intentional old-fashioned yet unique sensibility, having produced many collaboration products with various companies.

Visitors can find retro stationery products encapsulating the brand’s characteristics of Ahmugae-C at this pop-up store as well as experience traditional Korean games such as gonggi nori (a game throwing and catching small items with one’s hand) and ddakji chigi (folded paper flipping game).

An official from KT&G SangSang Madang Hongdae said, “We hope visitors create many memories by experiencing traditional games and retro-style products through this pop-up store,” adding, “SangSang Madang will continue to operate diverse programs to provide new cultural experiences to visitors.”

KT&G SangSang Madang serves as a multifaceted cultural and artistic space, supporting the creative activities of emerging artists while offering diverse cultural experiences to the public. Since opening its first venue, SangSang Madang Hongdae, in 2007, it has expanded to five locations, including Nonsan, Chuncheon, Daechi, and Busan, contributing to the expansion of cultural arts and regional development. It attracts around 3.1 million visitors annually and hosts more than 3,000 cultural and artistic programs every year.