KT&G (President Kyung-man Bang) was selected as the top company in the tobacco sector for the 13th consecutive year at the '2024 National Customer Satisfaction Index (NCSI) Certification Ceremony' held on the 4th.

NCSI (National Customer Satisfaction Index) is a customer satisfaction metric jointly developed by the Korea Productivity Center and the University of Michigan. It quantifies customer satisfaction with products and services based on direct customer evaluations and is recognized as the leading customer satisfaction index in Korea.

Since the opening of the domestic tobacco market in 1988, KT&G has maintained its position as the market leader against global competitors, currently recording a market share of over 60% in traditional cigarettes and continuing to show steady growth.

In particular, KT&G has focused on product development based on innovative technology. In the traditional cigarette sector, it has developed differentiated products tailored to consumer needs and trends centered around flagship brands such as 'ESSE', 'RAISON', and 'BOHEM'. In 2017, KT&G launched its own electronic cigarette platform 'lil' and introduced various product lines including 'SOLID', 'HYBRID', and 'AIBLE', securing the top position in the e-cigarette market.

Young-Chan Yoon, Chief Marketing Officer at KT&G, expressed, "We are delighted to be selected as the top company for the 13th consecutive year in the authoritative NCSI customer satisfaction survey. KT&G will continue to develop differentiated products that reflect consumer needs and trends to enhance customer satisfaction."

Additionally, KT&G's 'ESSE' was also awarded first place for the 15th consecutive year in July's 'National Brand Competitiveness Index (NBCI)'. 'ESSE' is currently the global number one super-slim brand, sold in about 90 countries worldwide, and has been the best-selling brand in Korea for 20 years since 2004.





(Photo Description) KT&G was recognized as the top company in the tobacco sector for the 13th consecutive year at the '2024 National Customer Satisfaction Index (NCSI) Certification Ceremony' held on the 4th. The photo shows the KT&G CI image.