KT&G Sangsang Madang is openly recruiting entries for the '2024 Design Challenge' until September 1st, aiming to support brand launches for emerging designers. 

Now celebrating its 11th iteration, the 'Design Challenge' is a cultural contribution program that KT&G has been operating since 2013. It is dedicated to discovering and supporting emerging designers, thereby contributing to the vitality of the design industry.

This year's competition, themed 'Humorous Companion Animals,' focuses on visual content depicting enjoyable experiences with pets, targeting designs for goods such as keychains, miniatures, and dolls. Entries can be submitted by uploading the work on individual Instagram accounts with the required hashtags. Detailed information about the contest is available on the Sangsang Madang website (www.sangsangmadang.com).

Submitted works will be displayed through the KT&G Sangsang Madang Challenge Instagram account (@ssmd_challenge), and the final winners will be selected at the end of September after considering expert evaluations and public feedback. Winners will receive prize money and support for goods production costs, along with the opportunity to collaborate with popular creators and participate in a Sangsang Madang pop-up exhibition.

Geon Lee, head of the Design Department in KT&G's Cultural Contribution Division, stated, "KT&G has been continuously supporting emerging designers to grow as competitive artists," and encouraged "a lot of interest and participation from emerging designers in the 2024 Sangsang Madang Design Challenge."

Meanwhile, KT&G Sangsang Madang supports the creative activities of emerging artists and offers extensive cultural experiences to the public. Since its inception at Sangsang Madang Hongdae in 2007, it has expanded to five locations including Nonsan, Chuncheon, Daechi, and Busan, contributing to the expansion of the cultural base and regional cultural development. Sangsang Madang attracts approximately 3 million visitors annually, hosting over 3,000 cultural and artistic programs each year.

(Photo Description) KT&G Sangsang Madang is openly recruiting entries for the '2024 Design Challenge' to support brand launches for emerging designers until September 1st. The photo shows the contest poster for the '2024 Sangsang Madang Design Challenge'.