KT&G (CEO Min Young-jin) is to sell a limited version
of the Tonino Lamborghini Smart Pack with a function for holding a smart phone,
for one month.
Tonino Lamborghini Smart Pack is a good example of realizing KT&G’s
corporate values: “Capture the Imagination.” It originated from a simple idea by
one of our customers. Judging that the customer’s idea could be produced,
KT&G strived to develop the packaging technology and finally completed a patent
application for its utility model and design.
Based on the packaging technology newly developed by utilizing the
customer’s idea, the product can open and close a cigarette pack without any
problems, as well as stably hold and support a smart phone in a cigarette pack.
Consumers can watch dramas or sports events more conveniently through this
product.
KT&G Section Chief Kim So-young said, “We have
added interesting factors to the product, allowing for the increasing trend
toward watching videos on smart phones, adding that “from now on, we will positively
adopt customers’ bright ideas.”
The limited version of the Tonino
Lamborghini Smart Pack has 6.0mg of tar and 0.50mg nicotine content. Price: ₩2,700 per pack.
