Until April 17, KT&G (President Baek Bok-in) is recruiting for the 'Sangsang Marketing School,' where university students from across the nation can gain practical marketing experience.

The 'Sangsang Marketing School' is a marketing education and practical experience program for college students that began in 2010, with the intention of enhancing college students' marketing skills through practical marketing experiences. More than 19,000 college students from across the nation have graduated from the Marketing School to date.

This course is open to any university student (including those on leave of absence) who is interested in marketing. Applications can be made through the Sangsang Univ. website ( www.sangsanguniv.com ). Participants chosen through application screening will participate in the program from May 8 to June 29.

The 16th Sangsang Marketing School for the year 2023 is divided into three stages: "Challenger," "Changer," and "Hackerthon." According to the evaluation results of the 'Challenger' course, a foundational course consisting of lectures provided by experts and assignments, indicate that 80 students in the top 10% will complete the 'Changer' course in 16 teams. After that, the students will participate in a ‘Hackerthon,’ including competitive PT. The winning teams will receive a total of KRW 18 million in prize money.

Lee Si-hyeong, head of KT&G's Univ. Operation Division, stated, "This year at the Sangsang Marketing School, we plan to share real-world experiences that cannot be learned from books through lectures centered on real-world cases and delivered by industry experts." He continued, "I anticipate that through practical marketing experiences, the vivid imaginations of university students dreaming of becoming marketers will be recreated as social value.”

(Photo description) Until April 17, KT&G is recruiting university students from across the nation for the '16th Sangsang Marketing School', where they will gain practical marketing experience. The image is a recruitment poster for the "16th Sangsang Marketing School.”