KT&G (CEO Min Young-jin) will renew THE ONE Etipac
with an enhanced deodorizing function and milder flavor.
The distinctive features of THE ONE Etipac are its function of reducing
smoke and odors through the new technologies of “Double Wrap” and “Fragrance
Zone.” Double Wrap is a technology that blocks the smoke twice by wrapping the
cigarette in two layers of cigarette paper, and the Fragrance Zone is a patent-pending
technology that reduces cigarette odors that remain on the hands because a refreshing
lime fragrance is given off when the surface of the pack is rubbed.
The product renewed this time further reduced smoke and odors that are
given off from smoking because the cigarette paper newly developed only for THE
ONE Etipac was used, and increased consumer convenience by expanding the Fragrance
Zone.
The flavor as well as deodorizing function was greatly improved. The
unique mildness of THE ONE was enhanced, while improving the natural cigarette
flavor by adjusting the mix of raw material leaf and using the same
oxygen-enhanced filter as the existing product.
KT&G THE ONE team leader Kim Young-hun said, "Etipac means a pack
that contains etiquette," adding that "THE ONE Etipac reduces the
inconvenience caused by odors, and so it will increase even more the
satisfaction of consumers who want a refreshing flavor, even after smoking.”
The renewed THE ONE Etipac has
the same tar content of 1mg and nicotine of 0.1mg as the existing product. The
price is also the same: ₩2,500 per pack.
