KT&G Successfully Concludes the '2022 Sangsang Univ. Festival'

On the 24th, KT&G (CEO Baek Bok-in) concluded the '2022 Sangsang Univ. Hall of Worthies Festival', which was held at KT&G Sangsangmadang Chuncheon for unviersity students across the nation who aspire to become musicians of the next generation. 

‘Sangsang Univ. Hall of Worthies' is KT&G's one-of-a-kind culture and art program, held annually since 2020, that encourages college students with a passion and talent for music to develop into future artists. 

Top Korean musicians such as Baek Ji-yeong, Kim Tae-woo, Koonta, Since, Kim Tae-won, and Han Gyeong-rok among others served as mentors in each field of vocal/rap/band and selected 12 teams directly for the final competition.  These mentors provided the 12 finalists with one-on-one mentoring, including production and sound recording. 

A total of 391 teams competed fiercely, with 12 teams advancing to the finals. Approximately 2,000 spectators attended the event, which featured performances, a celebratory performances by six mentors, and a competition, the final stage for the 12 finalist teams.  The entirety of the "Sangsang Univ Ziphyeonjeon" competition, from preliminary rounds to finals and mentoring, can be viewed on the KT&G Sangsang Univ. YouTube channel. 

Director of KT&G University Operations Lee Si-hyeong stated, "Sangsang University Hall of Worthies is positioned to showcase the talents of college students who aspire to become musicians of the next generation. He added, "In the future, we intend to operate a variety of programs to discover artists of the next generation."

KT&G has been operating the 'Sangsang Univ' university student community since 2010 to provide university students with opportunities to experience and learn in a variety of fields. We provide a forum for exchange where college students can grow through representative programs such as 'classes,' 'festivals,' and 'regional-specialized programs' with various themes independently operated in 13 regions across the country, 'Marketing School,' and ‘Hall of Worthies' for university students across the country.

(Photo1) On the 24th, KT&G concluded the '2022 Sangsang Univ. Hall of Worthies Festival', which was held at KT&G Sangsangmadang Chuncheon for unviersity students across the nation who aspire to become musicians of the next generation. The photograph shows the contestants and judges posing for a commemorative photo following the final round. 

(Photo2) On the 24th, KT&G concluded the '2022 Sangsang Univ. Hall of Worthies Festival', which was held at KT&G Sangsangmadang Chuncheon for unviersity students across the nation who aspire to become musicians of the next generation. The photograph shows the contestants on the final stage.