501 KT&G participating in ‘2022 TFWA World Exhibition & Conference’ in Cannes, France 2022.10.05
KT&G (CEO: Baek Bok-in) will participate in the ‘2022 TFWA World Exhibition & Conference’ held in Cannes, France for the October 3 to 6 period.
'TFWA World Exhibition & Conference' is the world's largest duty-free fair hosted by the TFWA (Tax Free World Association). KT&G will have participated in this fair 13 times with this, including Singapore ‘TFWA Asia’ since the first participation in 2006. KT&G has established its position as a global leading tobacco operator and has strengthened its duty-free business competence through the fair.
KT&G opened a brand zone booth at the fair, showing premium products of each brand, such as ultra-slim global No. 1 'ESSE', RAISON and BOHEM, to the overseas duty-free market.
In addition, by operating a meeting room, it will actively interact with domestic and foreign duty-free companies, including global distributors.
In particular, KT&G will focus on promoting the corporate management performance and 'Innovation' identity beyond the product and brand promotion. It will operate an experience zone to run innovative technologies and differentiated new products to attract the attention of partners for raising its high-end image and awareness. It will also show its global business status and ESG management achievements, such as the spread of ‘Green Impact’ which is an environmental management system, through a digital screen.
Cho Jae-young, the head of KT&G's global business division, said, "We expect the duty-free business, which has been shrunk for the pandemic, to regain vitality with this fair.", and he said, “We will further strengthen our market dominance focusing on expanding our business areas and exploring new market opportunities based on innovative products and new technologies.”
Currently, the company sells duty-free products in 428 stores in 171 cities around the world, including domestic airport duty-free shops. In particular, it has stores in 26 out of the top 30 airports in Asia, and plans to accelerate the expansion of the duty-free business to Europe, the Middle East and Latin America with this fair as a momentum.
(Photo description) KT&G (CEO Baek Bok-in) will participate in the '2022 TFWA World Exhibition & Conference' held in Cannes, France for the October 3 to 6 period. The photo is an image of KT&G's booth at the Duty-Free Fair.