KT&G CEO Min Young-jin declared “Customer Value 2.0”
to be the top priority management philosophy in the years ahead, stating that
for this, he would focus business activities on the three fields of “Quality,” “Technology,”
and “Trust.”
“Customer Value 2.0” refers to a management strategy aimed at deeply moving
the hearts of all customers, including subcontractors and the local community,
not to mention consumers, with radical value innovation based on cool-headed
and systematic analysis of our products and service values.
First of all, KT&G decided to adopt an “enterprise-wide integrated
quality control system” that will operate all processes from the perspective of
customers, from the stage of the development of raw material leaf seeds to that
of finished product distribution, for the enhanced innovation of the quality
that has already reached the highest level in the industry. In addition, based
on its confidence in quality, KT&G plans to increase consumer trust by
systematizing its “real name quality system,” which has been in operation globally
for the first time in the industry, even more.
In addition, KT&G plans to more faithfully meet its social responsibilities
by minimizing the discharge of environmental pollutants such as waste and CO2
generated from manufacturing plants and expanding the use of products made of
eco-friendly materials to the fullest extent possible, while further increasing
customer value through the launch of new-concept products into which KT&G’s
independently accumulated technologies are merged.
Also, KT&G has decided to enrich the substance of its existing social
contribution projects for the socially underprivileged to solidify its
relationship of “trust” with society, and plans to strive to seek mutual growth
with small and medium-sized companies, particularly through increased support
for its subcontractors, and to expand job opportunities for people on the
margins of society.
A KT&G official said, “since our product competitiveness is already at the
global level, our objective is to change our paradigm for competition with a
strategy of customer value creation aimed at surpassing the current level of
our competitiveness,” adding that “KT&G will take the lead in pursuing a win-win relationship with
society more than ever, while maintaining a clear competitive advantage in the
domestic market through our strategy of ‘Customer Value
2.0.’”
