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As an ‘Enlightened company,’ KT&G
104 Icevolt Tornado Fitted with the Tornado Filter Launched in Limited Volume 2013.04.18




 

 

KT&G (CEO Min Young-jin) is to sell in the Korean market the Tonino Lamborghini Icevolt Tornado version that brings out the most refreshing flavor with its tornado filter, for four weeks in a limited volume.

 

The tornado filter, newly developed by KT&G through independent research, is designed for cigarette smoke to rapidly rotate and to be drawn in fast at the same time along the groove in the shape of a tornado. This product is fitted with three cigarettes with this tornado filter, and what is distinctive about it is that it makes you feel refreshed to the highest degree compared to other cigarettes on the domestic market.

 

With respect to the cigarette pack design, the identity of the existing Tonino Lamborghini Icevolt has been maintained, while the strong and refreshing feeling has been visually expressed by applying silver holographic paper to an image of cold ice and lightning.

 

Tonino Lamborghini is the highest-quality premium cigarette, the development of which cigarette experts both at home and abroad have labored over for the past three years to take over global markets as well as the domestic market. This product was entered at the World Duty Free Goods Fair held at Cannes, France and at Intertabac, the world’s largest tobacco industry fair, and was very well received by buyers around the world.

 

Under a policy aimed at promoting the Tonino Lamborghini as a major brand in the global market, KT&G exported it to Hong Kong and Taiwan last year, which was the first year of its release, and plans to actively expand its export this year to Russia, the Middle East region, etc.

 

Tonino Lamborghini Icevolt Tornado version contains 6.0mg of tar and 0.50mg of nicotine. The price is the same as the existing product: 2,700 per pack.

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