KT&G (CEO Baek Bok-in) will be showing the newly renovated “Sangsang Madang Cinema” at Sangsang Madang Hongdae on the 25th. KT&G Sangsang Madang has been renewing the movie theater due to COVID-19 and has since laid the foundation for support in the film sector through facility improvement and program reorganization.
To commemorate this, an opening event was held at Sangsang Madang Hongdae on the 18th. About 30 people attended the site, including Shim Young-ah, head of KT&G's Social Contribution Department, Kim Chio, director of Kino Lights, and major personnel in the film industry. This event included an introduction to the space of Sangsang Madang Cinema, sharing of operating directions, and a screening to commemorate the opening.
Through this re-opening, Sangsang Madang Cinema will become a “community cinema” where everyone who loves movies can communicate with each other. In addition, Sangsang Madang will continue to support the revitalization of the independent film industry and at the same time present a variety of film programs to draw closer to the audience.
A focused support program for independent and artistic filmmakers is also being carried out. Sangsang Madang plans to practically help filmmakers grow through the free rental of screening spaces on weekdays, film classes and mentoring, networking and workshops, and support for small movie groups. In addition, through the “Great Short Film Festival”, which is the representative program of Sangsang Madang, we plan to continue discovering independent films that contain ingenious imagination.
In addition, Sangsang Madang is preparing various programs such as outdoor screenings at Hongdae Festival Street Plaza, OTT content screenings, and life art exhibitions to create a theater that interacts closely with the audience.
Shim Young-ah, head of KT&G's Social Contribution Department, said, “Sangsang Madang Cinema will create a “community cinema” for everyone who loves movies even in the midst of the stagnant film industry environment due to COVID-19. We plan to continue supporting independent films and operate it as a space to showcase various trends and unique content such as OTT.”
(Photo1) Poster for the opening ceremony of “Sangsang Madang Cinema”
(Photo2) KT&G will reopen Sangsang Madang Cinema on the 25th in Hongdae. In the photo, key participants including Shim Young-ah, head of KT&G's Social Contribution Department (sixth from left) and Kim Chio, director of Kino Lights (fourth from right), took a commemorative photo at the opening event held in Hongdae on the 18th.
(Photo3) KT&G will reopen ‘Sangsang Madang Cinema’ on the 25th in Hongdae. The photo shows the scene of the opening event held at Sangsang Madang Hongdae on the 18th.