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481 RAISON aero Fitted with Fresh Space Filter is Reborn 2013.04.08

 

 

 

The cigarette RAISON aero, with its distinctive space filter feature, was renewed with a fresh flavor and sleek design.

 

The distinct feature of the space filter fitted to the RAISON aero is that it has space at the tip of the filter, which prevents the filter from directly touching the mouth, thus allowing smoking with a nice fresh taste. Through this renewal, consumers can experience the fresh feeling of the space filter even more in its flavor.

 

The pack design was also refined along with the flavor. In the new pack, a whirlpool pattern around the symbol “RS” that represents RAISON was used, visually expressing the air flow in the space filter, and rendering its look even fresher and neater with a printing technique that makes a three-dimensional effect, depending on the angle of vision.

KT&G RAISON team leader Kim Gwan-jung said, “RAISON aero is in increasing demand among customers with personality because of its unique space filter,adding that with its new flavor and design, the consumer satisfaction level is expected to rise higher.”

 

The renewed RAISON aero will be released in two types, 5.0mg and 1.0mg tar as before, and the price is 2,500 per pack.

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