The
cigarette RAISON aero, with its distinctive space filter feature, was renewed with
a fresh flavor and sleek design.
The distinct feature of the space filter fitted to the
RAISON aero is that it has space at the tip of the filter, which prevents the
filter from directly touching the mouth, thus allowing smoking with a nice
fresh taste. Through this renewal, consumers can experience the fresh feeling
of the space filter even more in its flavor.
The pack design was also refined along with the
flavor. In the new pack, a whirlpool pattern around the symbol “RS” that
represents RAISON was used, visually expressing the air flow in the space
filter, and rendering its look even fresher and neater with a printing
technique that makes a three-dimensional effect, depending on the angle of
vision.
KT&G RAISON team leader Kim Gwan-jung said, “RAISON
aero is in increasing demand among customers with personality because of its
unique space filter,” adding that
“with its new flavor and design, the consumer
satisfaction level is expected to rise higher.”
The renewed RAISON aero will be
released in two types, 5.0mg and 1.0mg tar as before, and the price is ₩2,500 per pack.