KT&G
(CEO Min Young-jin) announced that it had acquired the Web Accessibility
Certification Mark by redesigning its homepage (www.ktng.com) so that disabled and elderly people may
use it with ease.
The Web Accessibility Certification Mark (WA) is awarded
by the Human Rights Forum for Persons with Disabilities in Korea to outstanding
websites that prove easy accessibility for all people regardless of disability
following stringent screening procedures pursuant to national standard
guidelines.
With this redesign, KT&G inserted “alternative
texts” for all the images on the homepage to ensure that visually impaired people
can conveniently use the site by means of a screen reading program (Screen
Reader), and that site visitors can navigate the menu with ease without
operating a mouse, together with convenient functions such as providing
subtitles for video content.
A KT&G official
said, “KT&G has taken the lead in
conducting social contribution activities for disabled and elderly people
through the operation of a welfare foundation,” adding
that “it will henceforward take the acquisition of this
certification mark as an opportunity to make efforts to continue communicating
with all customers without discrimination by expanding convenient functions to
other sites linked to the company homepage.”