KT&G (CEO Min Young-jin) on February 27 released the Tonino Lamborghini New Taste 3.0 version with a milder flavor affected by an enhanced filter function.

The distinctive feature of the Tonino Lamborghini New Taste 3.0 version is that it has reduced the level of throat irritation with a newly fitted 17mm super carbon filter. For this filter, a super-active carbon that performs an excellent function of filtering irritant substances with a surface area wider than the ordinary active carbon has been used.

Following the launch of the Tonino Lamborghini, jointly developed last year with an Italian company, in the domestic market for the first time in the world, KT&G released a third version that was tailored to the needs of domestic consumers following the global version developed prior to its full-scale entry into overseas markets.

A KT&G official said, “The Tonino Lamborghini currently being exported to 14 countries overseas was very well received at a cigarette fair held in Germany and the duty-free goods fair held in Cannes, France last year,” mentioning that “the 3.0 version, which uses a new filter, is expected to receive a more favorable response from the domestic consumers who prefer mild, high-tar products.”

KT&G will also launch a limited volume of 80,000 sets of a special edition produced in celebration of the launch of the Tonino Lamborghini New Taste 3.0 version. The special edition is composed of one special pack with a luxurious case that feels like titanium into which 14 cigarettes are manually inserted, and one pack of the Tonino Lamborghini New Taste 3.0 version.

Tonino Lamborghini New Taste 3.0 version has a tar content of 6.0mg, and the nicotine content is 0.6mg. The price is ₩2,700 per pack, and the selling price of the special edition is ₩5,000 per set.