The One Impact Maxim Magazine Edition, which is
low-tar, but brings out rich flavor, highlights the characteristics of The One
Impact of intense-looking design that uses black and red colors. On the front
and back of the product, characters symbolizing Maxim magazine were arranged in
such a way as to make the most of the point of collaboration.
The men’s magazine Maxim, which participated in this
production, is sold in 89 countries around the world. It is a prestigious
magazine that has a wider readership than any other men’s magazine in the world.
The One Impact, launched in 2011, is made of impact
leaf that gives a rich flavor because the upper part of the leaf tobacco stem
receives sufficient sunlight, so that despite its low tar, it brings out full
flavor. Also, what is distinctive about it is that it will not become soft
easily despite being held in the mouth because the hardest filter of all
currently on the market was used.
A KT&G official said, “After self-investigation, the main
consumers of The One Impact are male smokers in their 20s and 30s, which
represent 70%”, adding that “this collaboration with Maxim
magazine is expected to draw a favorable response from regions where young
people reside, such as university campuses.”
The flavor and tar
content (1.0mg) of ‘The One
Impact Maxim Magazine Edition’ is the same as the existing The One Impact; its selling
price is also the same as before: ₩2,500 per pack.