KT&G (CEO Baek Bok-in) will be recruiting participants to the 13th Imagination Marketing School, who will be able to experience marketing practices and receive coaching from experts.
'Imagination Marketing School' is Korea's representative marketing program that KT&G has been operating since 2010 to foster competent future marketers. To date, it has produced more than 14,000 graduates in 12 sessions.
This year, the 10th year of operation, business experts will give lectures on creating shared value (CSV) cases of various companies. In order to provide even opportunities for college students across the country, the program is run in six locations nationwide, including Seoul, Busan, and Gwangju.
In each regional qualifier, 20 teams will be selected from the participants who proposed marketing solutions for community issues to advance to the final Idea Fair. The Grand Prize, Top Prize, Excellence Prize and Special Prize will be awarded to the four selected teams after the final evaluation in the final on March 14 in Seoul.
Any college student(including student on a leave of absence) can apply and can register through the KT&G Sangsang Univ website (www.sangsanguniv.com). The 650 people selected through the document screening will participate in the program from February 3 to March 14 next year.
An official from KT&G said, “Imagination Marketing School is an educational program that has attracted high popularity and attention that has been selected for the best external activities selected by Korean university students for four years.” "In the future, we plan to carry out various programs to help college students get practical help and grow further."