KT&G (CEO Min Young-jin) is holding the 2013 Korea Design Challenge, a public contest program that helps produce excellent designs in Korea and distribute them overseas.
The Korea Design Challenge is a design support program
that KT&G has prepared for the first time this year through Sangsang Madang,
and plans to jointly hold it with the U.S. design distribution company
Kikkerland and collaborate with this company to commercialize products and
distribute them overseas.
The slogan of this year’s public contest is “Back to the origin of KOREA: KT&G Sangsang Madang and
Kikkerland Design Meet,” which shows our will to find out the true state of
Korean design with participants. The criteria for evaluating ideas are
creativity, commercialization potential, and marketability; however,
electrical, electronic products, and furniture are excluded from this contest.
The finally selected design products, on a contract
with KT&G Sangsang Madang and with an introduction by the designer who
selected them, will be produced and distributed in 26 countries, including the USA
and in Europe, and they will be provided with a variety of benefits such as
presenting works at design fairs at home and abroad, being invited to attend
the 2014 New York Design Week to be held in May next year, and being invited to
Kikkeland’s New York head office.
Entry is open to all students who majored in design,
design developers and groups. Applications can be made on the KT&G Sangsang
Madang homepage (www.sangsangmadang.com) from February 20 until March 24.
Meanwhile, KT&G has been
supporting design products with a unique sense and the ideas of domestic
designers by distributing them on a continuing basis since 2007 through
KT&G Sangsang Madang. At the Design Square located in Seogyo-dong, Seoul,
KT&G has provided a forum for exchange for designers through design
exhibitions and sales, and opportunities for the general public to catch a
glimpse of the trends in the design world, helping to increase opportunities
for the Korean design products to get close to consumers through online and