KT&G announced that it will hold the 2016 Korea Design Challenge to produce design ideas and distribute them worldwide.

This year will mark the fourth anniversary for the public competition which is designed to invigorate Korea’s product design industry as well as to promote the superior quality of Korean designs in overseas markets. The 2016 Korea Design Challenge will be co-hosted jointly with a living goods brand Peleg based in Israel to cooperate with producing and distributing design ideas.

The public competition for living goods, kitchen goods, and travel goods, will be hosted under the theme of “Re:Imagine - Think again about your everyday life”. The competition is open to professional designer or design students without limitation of the number of submissions. One can apply for the competition through KT&G’s website( www.sangsangmadang.com ) by May 31.

Promising ideas will be selected based on criteria including design and marketability, and will be produced through workshops with design professionals. Winning designs will be produced and distributed with Peleg brand in 30 countries worldwide, and submitted to 2017 Maison & Object in Paris, France, the largest interior outfit exhibition in the world, as well.

KT&G hosted the first Korea Design Challenge with Kikkerland, a global design distribution company, in 2013. Ten selected ideas have been distributed to 30 countries and many design ideas are ready for world-wide distribution after production. The unique social responsibility program hosted by KT&G is known to be a contributor for helping Korean designers with design development and promoting the superior quality of Korean designs of new designers in overseas markets.