KT&G conducts enterprise-wide national flag campaign to celebrate the 70th anniversary of independence day.

KT&G put stickers saying ‘Imagine!! Our Korea!!’ on all the KT&G commercial vehicles. 1,038 cars belonging to 123 sales headquarters and branches go here and there to publicize the Korean national flag.

KT&G also installed a large-sized national flag on the walls of KT&G Sangsang Madang buildings located in Hongdae Seoul, Chuncheon Gangwon and Nonsan South Chungnam. The flags are custom-designed to express the concept of creative and dynamic Korea. On average, over 4,000 people visit Sangsang Madang everyday.

KT&G hopes the visitors will think about the meaning of the 70th anniversary of the Independence Day looking at large national flags.

On August 15th, Independence Day, KT&G holds street performance. There are number of people visiting Seokyo-dong, Mapo-gu area where ‘KT&G Sangsang Madang Hongdae’ is located over the weekends. Performers will perform national flag performance in a costume with a projection of the national flag for the public.

KT&G also provided national flags to 100,000 sales branches nation-wide and 7,200 staffs for free in June, ‘the Month of Patriots and Veterans’ and also conducted ‘Knowing Taegeukgi Right’ campaign. The company also has supported ‘Korea-loving Nest’ program which provides residential space for the veterans, and ‘Excavation of Remains – KIAs during Korean War’ program to support the soldiers who defended our nation.

A KT&G official said, “I wish this campaign may remind the people of the meaning of the 70th anniversary of the Independence. This won’t be a one-time photo session. KT&G will conduct Taegeukgi campaign for other national holidays as well.”