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571 KT&G recruits the participants for the ‘ Workshop with Invitation of Overseas Design 2014.03.20


KT&G(CEO: Mr. Min Young-jin) will recruit the participants for the “Workshop with Invitation of Overseas Design Experts” until April 13th.


Any design students or design developers and groups can apply to the workshop, and submit a design proposal through KT&G Sangsangmadang homepage( www.sangsangmadang.com ). Fifteen teams selected through screening will participate in the workshop from the forthcoming May 3rd.


This workshop will be proceeded with the purpose of development original design adding new visions to daily commodities under the theme of ‘commodity design to become ‘1+1=3’”. In order to develop designs aiming for entering to overseas markets, the participants will be consulted with KIKELAND, a leading New York design firm and Ariel Rojo, a famous design from Mexico.


KT&G will support development of design through the workshop as well as marketing for entering to overseas market. The final chosen product will be distributed to 26 countries with its designer’s profile.


KT&G has continued to support distribution of designer products containing the Korean designers’ unique senses and ideas through KT&G Sangsangmadang since 2007. Last year, the company co-held a design support program, ‘Korea Design Challenge; with KIKELAND and ten products selected at that time will be released in world market in the forthcoming April.  

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