For the upcoming winter season, KT&G is to conduct the “2013 KT&G Sangsang Fund Love-Sharing” service activities until the end of December, through which winter goods worth a total of ₩900 million will be delivered to more than 9,000 low-income families across the nation. 

Approximately 3,400 KT&G officers and employees and undergraduate volunteers are to participate in this service activity to deliver various kinds of winter goods such as briquettes, comforters, and heating oil to each household. KT&G has been carrying out these activities to support needy neighbors at the year’s end with winter goods for 10 years since 2004.

All required expenses for purchasing goods are covered by the Sangsang Fund created through the voluntary donations of KT&G officers and employees. The fund was created in 2011 with the donations of officers and employees, plus the same matching amount from the company; currently, the rate of participation by officers and employees runs at 99%, and the operational budget scale for this year amounts to approximately ₩3 billion.

KT&G Social Contribution Department Manager Lee Eung-chul said, “It seems that staff members feel all the more rewarded, and their sharing becomes all the more meaningful, through the process of directly delivering the winter goods bought with their voluntary donations with beads of sweat on their foreheads,” adding that “we hope these winter goods will help the needy neighbors around us get through this winter more warmly and comfortably.”