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KT&G (CEO Min Young-jin) is to launch a new Tonino Lamborghini Icetornado, which has realized the highest level of freshness among the cigarettes currently on the domestic market with its tornado filter.

The tornado filter is a new filter that was jointly researched and developed by KT&G and Hyundai Filter (an SME). Its distinctive design feature is that cigarette smoke is rapidly rotated and drawn in fast at the same time along the groove in the shape of a tornado.

On the front of the pack, cool freshness is expressed by using ice patterns on a blue ground, while in the back, the image of raging ice, together with the tornado filter, is displayed to highlight the product features.

KT&G brand manager Kim So-young said, “Since the launch of the limited version containing three cigarettes fitted with tornado filters last April, there has been a great consumer demand for this product. That’s why we have officially released this as a new product,” adding that “we expect it will get extremely popular with consumers who want strong, fresh flavor this summer.”

Tonino Lamborghini was launched in April last year after cigarette experts both at home and abroad conducted R&D for three years to take over the global markets, as well as the domestic market. In the first year of its launch, it was exported to Hong Kong and Taiwan. Export markets have been expanded to Russia and the Middle East this year, and currently it is being exported to 11 countries.

The new Tonino Lamborghini Icetornado has 6.0mg of tar, and 0.5mg of nicotine content. Price: 2,700 per pack.