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KT&G is aggressively expanding its Global CC business to pursue global-focused profit management. Based on sales in our core markets of the Middle East and CIS regions, we are diversifying export regions to Asia-Pacific, Africa, and Latin America, while strengthening market competitiveness by directly operating businesses through overseas subsidiaries.

KT&G is focusing on strengthening product competitiveness to cultivate the NGP business as a future core business. Starting with the first generation "lil SOLID" in 2017, we launched "lil Hybrid" the following year, and introduced "lil ABLE" with advanced features in 2022, expanding consumer choices. Based on such excellent product development and technological competitiveness, KT&G is leading the domestic NGP market. Additionally, we are working to secure future NGP business competitiveness through investment strategies centered on HNB, Vapor, and Oral Nicotine.

As one of KT&G’s three core businesses, the Health Functional Foods (HFF) segment is the only non-tobacco unit and plays a pivotal role in diversifying our business portfolio.
KGC is enhancing competitiveness in domestic and global markets centered on the 'Jung Kwan Jang' brand. In Korea, we are leading market growth by launching high value-added new products beyond red ginseng ingredients across diverse benefits, while strengthening online and offline channel competitiveness to meet customers at more touchpoints. Overseas, we will focus on nurturing key strategic brands in China and the U.S., and continue to expand demand through new product launches and localization.