Shortcut to text
닫기
KT&G News
As an ‘Enlightened company,’ KT&G
KT&G SangSang Madang Selects Top 6 Emerging Artists for SangSang Live Studio Program 2025.01.31

KT&G SangSang Madang Busan announced the top six finalists for the 2025 SangSang Live Studio program, which is dedicated to discovering emerging artists.

 

A total of 82 teams applied for this year's program since the open call last December. It recorded the highest level of competition with a 14:1 competition rate. The top six teams were selected following the first-round document review and second-round live performance evaluation. The chosen teams—Kwon Gyeol, ZYXA, Confined White, Polyamory, Heaven Is There, and Route 7—demonstrated outstanding artistic capabilities.

 

These six teams will compete in the final performance on Mar. 23 at KT&G SangSang Madang Busan Live Hall, where the ultimate winner will be determined. The winning team will receive a cash prize along with opportunities to perform at KT&G SangSang Madang Hongdae Live Hall and the Busan International Rock Festival.

 

As one of KT&G SangSang Madang Busan’s flagship cultural and artistic programs, SangSang Live Studio was launched in 2020 to discover and nurture talented musicians. Through this initiative, SangSang Madang Busan has supported a total of 61 teams, including Mosshill and Bandgirin, counting up to last year.

 

KT&G Performance Manager Kim Cheon-beom stated, “We hope that SangSang Live Studio can serve as another opportunity for up-and-coming musicians with unique identities and exceptional skills to connect with the public. Moving forward, we will continue to support new artists and contribute to the growth of diverse music genres and performance culture.”

 

KT&G SangSang Madang serves as a multifaceted cultural and artistic space, supporting the creative activities of emerging artists while offering diverse cultural experiences to the public. Since the launch of its first location in Hongdae in 2007, the platform has expanded to five locations, including Nonsan, Chuncheon, Daechi, and Busan, contributing to the development of regional culture and the broadening of cultural and artistic engagement. KT&G SangSang Madang attracts around 3 million visitors annually and hosts over 3,000 cultural and artistic programs every year.