KT&G Sangsang Univ, in collaboration with Jongno District Office, will host the college student fashion incubating program "2024 Sangsang Fashion Runway" at Gwanghwamun Square on the 8th.

This year is the eighth "Sangsang Fashion Runway", a program initiated by KT&G in 2017 to provide college student designers and models with the opportunity to participate in a fashion show, and to energize the local industry through collaboration with the sewing industry. It has since become the largest college student fashion incubating program in Korea, having produced approximately 500 student designers and models.

This year's theme is 'Sound of Korea: The Four Seasons,' which will reinterpret the symbols of South Korea as imagined by the people in their 20s through the four seasons. KT&G Sangsang Univ began recruiting college student participants in design and modeling last June, and after costume reviews and model interviews, 10 design teams and 20 models were finally selected. 

The selected participants have spent the last three months participating in expert incubating programs, including practical training with sewing masters and special lectures for models, sweating it out to prepare for a successful runway show. The runway show will feature prominent fashion industry professionals such as designer Jang Kwang Hyo as judges, and participants who perform exceptionally will receive certificates and cash prizes.

A representative from KT&G Sangsang Univ expressed gratitude towards the designers and models for their hard work over the past three months to prepare for the successful stage, stating, "KT&G Sangsang Univ will continue to introduce various programs for the co-prosperity of the local community and the youth."

Since its inception in 2010, 'Sangsang Univ' has been a platform supporting the growth of university students, with over one million participants to date. Through various programs such as 'KT&G Sangsang Friends,' 'KT&G Sangsang Marketing School,' and 'KT&G Sangsang Blue Pavilion,' it has been instrumental in supporting cultural activities and growth among regional youth.

(Photo Description) Event poster for the "2024 Sangsang Fashion Runway"